Intervention is Prevention: The Campaign That Takes a Stand for Active Bystander Training

The Victim Service Center of Central Florida transforms lives and works to prevent violence in our community every day. In collaboration with the Victim Service Center (VSC), Appleton branded, developed and launched the Your Voice is Their Voice campaign, a multimedia project that used compelling graphics, impactful statistics and the information high school and college students need to be the hero and safely intervene during a potentially dangerous situation. The full-scale campaign includes a video public service announcement (PSA), posters and brochures that are displayed within Orange County schools and used in educational courses. The collateral and video direct students to a landing page, where they can learn more about bystander intervention. Watch the video, and see the landing page here: victimservicecenter.org/bethehero/.

The video shoot was filmed right here in our company’s location, and the talented actors recruited by The Imagination House kindly donated their time for this great cause.

VSC provides individualized services and resources to victims of sexual assault, violent crime and traumatic circumstances, through crisis response, advocacy, therapy and community awareness.

Give your next campaign a voice that will be heard through many mediums. Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production – all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.

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