Healthcare Marketing by Appleton Creative

To most people, good healthcare is a priority, and awareness of who provides that healthcare is even more important. As patients and clients become increasingly more invested in their health, it's crucial for healthcare organizations to communicate their services, values and commitments in a simple, effective and personal way.

In addition, healthcare agencies are progressively transitioning to digital environments, which can involve easy-to-navigate websites, simple online scheduling and modern methods of reaching audiences. Since patients are looking to the internet for health-related research, it’s vital that your organization meets them where they’re searching, which includes a great website and local SEO practices.

No matter what marketing strategies your healthcare organization decides to employ, branding and messaging must be unified across all platforms and mediums. As a healthcare marketing agency, we work alongside healthcare institutions to facilitate two-way communication between those who need healthcare services and those who provide it. For example, we worked with Plasticity Brain Centers, a neurorehabilitation facility, to create brand awareness and increase leads through strategic digital marketing campaigns. The campaigns yielded great results, reaching a widespread pool of potential patients with specific disorders or conditions looking to change their quality of life.

44.16%

decrease in cost per acquisition compared to the rest of the industry for digital campaigns in 2019