Healthcare Marketing

In the ever-evolving healthcare landscape, clear communication and effective marketing is essential. At Appleton Creative, we prioritize research and discovery to help healthcare organizations understand their audience and craft messages that resonate. All rooted in uncovering insights, our comprehensive services include campaign development, compelling branding, innovative digital marketing, user-friendly websites and engaging video content. As patients increasingly turn to the internet for health-related information and the industry goes digital, it’s vital for your brand to meet them where they’re at. We help you create seamless experiences and foster trust through unified branding and strategic communication.

Services Include

  • Research + Discovery
  • Campaigns
  • Branding
  • Website Design + Development
  • Digital Marketing
  • Videos

UCF College of Medicine
Orlando Health
International Hip Dysplasia Institute
Jewett Orthopedic
Plasticity Brain Centers
SMA Healthcare
Clark Institute for Aesthetics
American Lung Association
Juvenile Diabetes Research Foundation
Orlando Orthopedic
Granny Nannies
Nemours

Branding + Campaigns

In the healthcare industry, branding is the heartbeat of your organization’s identity, establishing trust and recognition across all touchpoints. We craft brands that stand out and stand for something meaningful. No matter your goal, whether it be to demonstrate expertise, gain trust, or evoke emotion, our branding strategies lay the foundation for all communications. Campaigns drive your brand’s mission forward, sparking connections and driving action. Our team of professionals researches, plans, strategizes, writes and designs until each element is just right. This ensures our campaigns cut through the noise, engage and inform, reaching the right audiences with the right messages. With our expertise, your healthcare organization can connect more deeply with patients and stakeholders, ensuring your message is heard loud and clear.

Services Include

  • Market Research + Analysis
  • Conceptual Creative
  • Themed Campaigns
  • Logo Design/Refresh
  • Identity Development
  • Brand Positioning
  • Brand Messaging
  • Brand Guides

Websites

Healthcare websites play a critical role in informing, engaging and serving patients and stakeholders. From the innovative site for UCF College of Medicine’s RenewU to the informative platform for Orlando Health’s International Hip Dysplasia Institute, we’ve partnered with a diverse range of healthcare organizations to deliver custom websites that meet their unique needs. Our focus on user-friendly interfaces and responsive design ensures accessibility for all, while impressive UX/UI features enhance the overall experience. With a keen understanding of the challenges faced by healthcare organizations and the audiences using their websites, our team delivers websites that help your brand thrive in the digital realm.

Services Include

  • Website Design + Development
  • UX/UI Strategy + Integration
  • E-commerce
  • Search Engine Optimization (SEO)
  • Landing Pages
  • Online Databases
  • Robust Portals
  • Website Hosting + Maintenance
  • Custom Analytics & Reporting

Plasticity Brain Centers experienced a 44.16% decrease in cost per acquisition as a result of the digital campaign

Digital Marketing

Effective digital marketing is crucial for healthcare organizations to connect with patients and stakeholders. From full-scale digital campaigns to SEO and social media services, our team of experts delivers solutions that enhance online presences and drive engagement. By leveraging data-driven insights and creative approaches we help healthcare brands reach their marketing goals and grow their impact in the community.

Services Include

  • Digital Marketing Campaigns
  • Content Creation + Marketing
  • Social Media Marketing
  • Email Marketing
  • Custom Analytics + Reporting
  • Site Health Auditing
  • Search Engine Optimization (SEO)

Traditional Marketing

Traditional marketing remains a cornerstone for healthcare organizations looking to connect with their communities. We offer a full range of tried and true services that blend creativity with strategic thinking, including print collateral, out-of-home and direct mail. From eye-catching billboards to detailed brochures, our team creates impactful and informative content for healthcare brands of all shapes and sizes. Much like a reliable diagnosis, our traditional marketing strategies pinpoint exactly how to reach your audience and elevate your brand.

Services Include

  • Full Scale Campaigns
  • Print Advertising
  • Print Collateral
  • Media Kits
  • Out of Home
  • Direct Mail
  • Presentations
  • Trade Show Displays
  • Environmental Branding

Video

In the world of healthcare, video is a powerful medium to inform, tell compelling stories and connect with audiences. We specialize in creating videos that resonate deeply, whether they are heartwarming patient stories, educational content, or promotional pieces. Our in-house team of experts handles every aspect of video production, from concept development to final editing, ensuring high-quality and impactful results. With our dedication to storytelling and technical excellence, our video services are the perfect prescription for your brand.

Services Include

  • Video Shoots
  • Scriptwriting
  • HD Editing
  • Commercials
  • Motion Graphics
  • Animations
  • Corporate Videos
  • Human Resource Videos
  • Fundraising Videos
  • Video Streaming + Hosting