Education Marketing
In the vibrant world of education, telling your story and engaging your audience is key to inspiring minds and shaping futures. Appleton specializes in crafting tailored marketing solutions that bring a variety of educational institutions’ unique strengths to the forefront. From in-depth research and strategic planning to dynamic campaigns and cohesive branding, we empower you to connect with students, parents and educators in meaningful ways. Our tactics create immersive experiences that captivate and inform. We take pride in our expertise in elevating the presences of schools, universities and learning centers, igniting curiosity and inspiring all generations of learners.
Services Include
- Research + Discovery
- Campaigns
- Branding
- Website Design + Development
- Digital Marketing
- Videos
Branding + Campaigns
Crafting a brand requires care, consistency and a vision for growth. We have a knack for crafting cohesive brand identities that resonate both within your organization and with external stakeholders. By understanding each brand’s mission, we help each unique educational organization align with its values and vision to the core.
In the educational landscape, effective campaigns serve as seeds that grow into widespread recognition and engagement. Based in research and innovation, we create campaigns designed to increase brand awareness and address key challenges, from boosting enrollment to promoting new programs. We know how to nurture your message and ensure it reaches the right audience. With a blend of creativity and data-driven insights, our campaigns are crafted to be both impactful and memorable, helping your institution flourish.
Services Include
- Market Research + Analysis
- Conceptual Creative
- Themed Campaigns
- Media Planning + Buying
- Logo Design/Refresh
- Identity Development
- Brand Positioning
- Brand Messaging
- Brand Guides
Websites
A well-designed website is the core of any educational institution’s assets, serving as vital resources for students, parents and educators. Our team of experts creates custom, user-friendly and responsive websites that are as inviting as they are informative. Our impressive UX/UI design ensures visitors can easily navigate and find the information they need, enhancing their overall experience. Whether it’s detailed program information for organizations like the Early Learning Coalition of Duval, or interactive portals for programs like RenewU, our websites are tailored to meet the unique needs of your institution.
Services Include
- Website Design + Development
- UX/UI Strategy + Integration
- E-commerce
- Search Engine Optimization (SEO)
- Landing Pages
- Online Databases
- Robust Portals
- Website Hosting + Maintenance
- Custom Analytics + Reporting
An Early Learning Coalition of Seminole digital campaign earned over 2.6 million views, bringing more than a 2,000% increase in engagement with the site
Digital Marketing
In today’s digital age, getting noticed online is key to reaching your audience. No matter your educational goals, we’re committed to delivering digital marketing solutions that go above and beyond. We handle it all – from full-scale digital campaigns to SEO and social media management, our comprehensive services are all customized to ensure your institution shines in a crowded market. By leveraging data-driven insights, the most up-to-date industry tools and creative approaches, we serve as the guide for many educational institutions to stay relevant in the digital world.
Services Include
- Digital Marketing Campaigns
- Content Creation + Marketing
- Social Media Marketing
- Email Marketing
- Custom Analytics + Reporting
- Site Health Auditing
- Search Engine Optimization (SEO)
Traditional Marketing
No matter who you aim to reach or what your educational institution offers, traditional marketing tactics will never go out of style. Rooted in the industry for over three decades, our expert team knows how to craft print materials, billboards and direct mail campaigns that grab attention and leave a lasting impression. We blend creativity with proven strategies to ensure your message stands out, whether it’s on a bustling street or in your target audience’s mailbox. With our traditional marketing solutions, your institution’s presence will be as timeless and impactful as ever.
Services Include
- Full Scale Campaigns
- Print Advertising
- Print Collateral
- Media Kits
- Out of Home
- Direct Mail
- Presentations
- Trade Show Displays
- Environmental Branding
Video
In the field of education, video is a dynamic tool for storytelling and engagement. We craft videos that captivate and inspire, bringing your institution’s unique spirit to life. From concept to final cut, our team ensures every detail is polished and professional, making your message resonate with clarity and impact. With our versatile video services, we help you connect with your audience on a deeper level, leaving a lasting impression that goes beyond the screen.
Services Include
- Video Shoots
- Scriptwriting
- Print Collateral
- HD Editing
- Commercials
- Motion Graphics
- Animations
- Human Resource Videos
- Fundraising Videos
- Video Streaming + Hosting