How to Generate Brand Buzz Before You Launch

Ever wonder how people know about some brands months before they launch? Generating traction for your brand should be at the front of your marketing strategy. Whether you’re launching a new product, line or an entire company, having a discussion-worthy brand will help get the traction and attention your business needs to succeed. Here are a few branding tips to set your new brand apart before it ever launches.

Tap into your biggest selling point.

First things first: you have to know what’s going to differentiate your brand from your competitors. Homing in on that unique selling point will be what attracts your target audience to your product or announcement in the first place. Leveraging those differences will also be what media outlets use to determine if your brand announcement is “newsworthy,” so make sure you’re backing up those differences with whatever impressive data or storytelling you can create. (Not sure what should go into the press announcement? Check to make sure you have these four crucial elements.)

Give industry influencers a “sneak peek.”

Building trust with your target audience is critical for getting your new brand off the ground. Partnering with influencers who might be interested in your product can help generate excitement and curiosity by offering exclusivity to people within an influencer’s audience. This modern-day word-of-mouth is essential for brand growth. Most businesses make $5.20 for every $1 spent on influencer marketing, so investing in influencers goes beyond brand awareness to generate high ROI.

Create a steady stream of content.

If you’re launching a service, give a behind the scenes look into your company’s process, success stories, history or values. “Content is king,” and for your brand to successfully launch, you should have a full court of content for your audience. Try producing one blog a week or every other week to keep your audience informed. Mixing this personalized content with industry news and white papers will position your company as an expert in your field while gaining trust and brand familiarity.

Launching a business requires even more thought into your content. Think about larger branded content like your tagline, vision statement and mission statement. Use those to inspire the blog content and social media strategy and start promoting those pieces early. Getting your target audience familiar with a brand voice makes them more comfortable with your business before it even launches.

Disrupt with your social media strategy.

If you know us, you know that we don’t use disruptive lightly here. For brands to make a splash across social media, they have to do something that makes a mark online. Whether it’s commenting with a rogue opinion regarding a current industry trend or creating a viral meme for your audience, good social media introductions should hit the following points:

  • Be on social media platforms that the target audience uses.
  • Relate to the industry you serve.
  • Support the brand identity you created and want to sustain.

Growing a social following can be challenging for a brand that has not launched yet, but that doesn’t mean it’s impossible! By engaging with accounts or on platforms that your audience knows, your brand voice can make a lasting impression. (Just be sure to use it wisely.)

Consult with a branding partner.

Releasing a brand can feel “sink or swim,” but working with an agency like Appleton or a marketing partner can help you feel more at ease about launching. Appleton is an award-winning, full-service digital marketing and advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to deliver custom content, persuasive online ads and expertly crafted campaigns. By implementing valuable and shareable digital content strategies, Appleton can create the perfect social and digital marketing experience for your brand and audience. Your Internet advertising goals are worth a conversation: contact us at 407-246-0092 or

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