How the Different Search Engines Affect Your Business

Search engine optimization

To give you what you need quickly and accurately, search engines are designed to take requested information and extract it from the vast amount of information available on the internet. Because each search engine fulfills their own unique roles, understanding the ins and outs of each will give you a better idea on how properly crafted messages reach specific audiences.

The Most Popular Search Engines are Crawler-Based Search Engines

Crawler based search engines use a “spider” or “crawler” to quickly search the internet and get you the answers you need. Because these search engines crawl through individual web pages, they effectively go through and pull out specific keywords to reveal results. After their vetting process, crawler-based search engines add pages to their database and create an endless amount of search results. Some of the most common crawler-based search engines include Google, Yahoo, Bing, DuckDuckGo and Baidu.

What’s the Difference Between the Major Search Engines?

Though Google has the largest share in the search engine market, dominating its competitors by nearly 93%, other crawler-based search engines are still alive and well and serve different purposes.

For example, Microsoft’s Bing, the second largest search engine in the market, allows users to earn credits for searching on Bing through Microsoft Rewards. Additionally, because Bing doesn’t tailor its search performance to specific browsers, like how Google may do with Google Chrome, it performs stronger in competing areas, including image searches.

Coming in at the third largest search engine, Yahoo! Search utilizes its other tools and assets, including its news homepage, to reflect the different areas of expertise that each search engine tries to fill, which ultimately affects search ranks and page results.

Last, and slightly less popular, the search engines DuckDuckGo and Baidu are uniquely tailored for certain audiences. DuckDuckGo is specifically designed for maintaining privacy. Because DuckDuckGo doesn’t collect or store any personal information, users who wish to keep their browsing habits private can easily use this search engine. Baidu, the most used search engine in China, specifically delivers results for websites, audio files and images.

Should I Use Search Engines to Market My Business?

Crawler search engines are capable of combing through many webpages, allowing users the opportunity to quite literally have countless options right at their fingertips. Too much information can be a disadvantage as users may not find what they need as quickly as they would like.

Because these search engines are used multiple times per day and provide individuals what seems like a never-ending amount of search results, it’s crucial to have a marketing plan that takes advantage of our growing digital space. Search engine optimization (SEO) keywords are imperative for page-rank success, and digital marketing professionals use them to ensure a business’s webpage reaches the top of search pages.

Our digital marketing professionals can help your business get to that number one spot. Appleton is an award-winning, full-service Orlando marketing firm that specializes in search engine optimization. Appleton works with local, national and international clients to deliver inbound marketing strategies that put your website ahead of the competition. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your SEO goals are worth a conversation: contact us at 407-246-0092 or

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