How Instagram Ads Can Add More to Your Business

How to Use Instagram Ads

Instagram is the number one place people go if they’re looking to be inspired. Users also visit Instagram to stay up-to-date on all of the businesses and brands they love and admire. This is why utilizing Instagram’s advertising opportunities is beneficial for your business’s marketing strategy. Over 25+ million professionals use Instagram for business worldwide due to the variety of advertising options the platform offers such as photo, video and story ads. These can each be vital in increasing brand awareness, if used correctly.

Static Photo Ads

Whether you choose a landscape or a square format, Instagram photo ads complement your brand by telling your story in a clean, simple way. This is especially important when a potential customer is scrolling through Instagram and your ad pops up. This ad makes finding your brand easier. Potential customers can easily access your profile or website with a call to action button, whether it be to learn more, shop, etc. 

Instagram Stories

Instagram stories are quickly becoming a new way to market to customers. One third of the most viewed stories are from businesses, and more than two million advertisers worldwide use Instagram to expand their business results by sharing stories to their profiles. The beauty of Instagram stories is that you can use the entire screen, allowing you to create a more visually appealing and less distracting ad.

Video Ads

With video ads, your brand is giving the same information as photo ads. however, with a more immersive quality. Using sight, sound and motion intrigues the audience and allows them to get a better feel for your business. Viewers are increasingly becoming more interested in video, considering there’s been an 80% increase watching video on Instagram specifically. Video ads are also a great way to gain consumer engagement because users have the ability to share them.

Carousel Ads

More complex than a static photo ad, carousel ads another layer to campaigns where viewers can swipe to view additional photos or videos in a single ad. They can be used to creatively tell a story, leading to user engagement and a higher click-through rate.

Collection Ads

Collection ads are a blend of the ads listed above in whatever fashion you decide. It’s a way to visually inspire your audience and an easier way to purchase products. You can choose to tell your brand story using videos, images or a combination of both. It’s a very integrated way to get your audience involved in your brand.

Sixty percent of people say they discover new products on Instagram, which makes using Instagram ads a smart way to promote your business. With 200 million Instagrammers visiting at least one business profile per day, your brand could be next. Need some guidance? Let us help. Appleton is an award-winning, full-service digital marketing and advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to deliver custom content, persuasive online ads and expertly crafted campaigns. By implementing valuable and shareable digital content strategies, Appleton can create the perfect social and digital marketing experience for your brand and audience. Your Internet advertising goals are worth a conversation: contact us at 407-246-0092 or

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