HOW Design Live 2015: Where Appleton Creative Gets More Creative

HOW Design Live is the biggest conference in the creative industry organized to gather, educate and inspire creative professionals across the world. This year, the conference was held in Chicago, and four Appletonians had the opportunity to attend.

HOW Design Live sparks inspiration and provides professionals in the creative industry with the education needed to advance in their careers. Attendees choose from five different programs and customize their own sessions, workshops and social events. The conference allowed our senior designers here at Appleton to discover fresh ideas, learn new information, develop skills and foster connections with other industry creatives. With five jam-packed days, it’s amazing they didn’t get information overload!

Diana LaRue, President & Creative Director, was enthusiastic to take some Appletonians with her to Chicago because it gave them the opportunity to hear from other award-winning designers and agencies in the creative industry, and uncover new design trends to integrate into their work at Appleton.

Keynote speaker Jessica Walsh’s inspirational presentation was a favorite of Jennifer Graven, graphic & web designer, because Walsh addressed how to feed your soul with the work you love to do, rather than the work you get paid to do. One of Diana and Jennifer’s favorite quotes from the conference came from Walsh’s memorable presentation where she said, “If no one hates it, no one really loves it.” Here are a few of the many inspiring quotes from Walsh’s session.

Among the preferred sessions of Eric Czerwonka, graphic & web designer, was a seminar on adding 3D elements to your designs with cinema 4D. With that knowledge, Eric can quickly and easily add more depth to Appleton’s video and animation work. Dolly Sanborn, senior art director, enjoyed a session by Aaron Draplin, a hilarious and highly successful freelance designer, who told what he calls his “tall tales from a large man.” Draplin highlighted stories from his career, including a logo design for the Obama Administration and his friendship with renowned filmmaker John Hughes. He also showcased his impressive portfolio in a slideshow accompanied by a high-energy hard rock soundtrack.

Overall, HOW Design Live was an encouraging and uplifting experience for our senior designers that attended. It supported the sharing of ideas with creative design thought-leaders all over the world that keeps Appleton at the forefront of advertising and marketing. Our team left Chicago refreshed, rejuvenated and ready to continue producing beautiful and innovative work and results to our clients. Exploring the cuisine, landmarks and scenery of the gorgeous city of Chicago was an extraordinary plus.

Our designers are ready to put their newfound knowledge to work on your company’s next big project. Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production – all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.

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