Florida Launches New Unified Brand – CareerSource Florida


Talent is among the highest priorities for any business. Companies invest enormous resources to find, develop and keep good employees. CareerSource Florida, formerly known as Workforce Central Florida, specializes in talent. The statewide network of career development professionals works directly with Florida employers to align their demand for skilled talent with the needs of Floridians seeking employment and career development opportunities.

Last week, Florida’s workforce system launched its new statewide brand, CareerSource Florida, in a move to better connect businesses with job seekers. Florida is the first state in the nation to achieve a unified brand and logo for all of its state and regional workforce development boards and career centers. Each of the state’s 24 regional workforce organizations and nearly 100 career centers also will use the new brand with regional identifiers.

To complement the new brand, CareerSource Florida has launched its new website, careersourceflorida.com, where job seekers — entry-level to professional — and employers can go to connect to the state’s online job matching tool and employment and training resources available throughout Florida. Information about major statewide workforce initiatives and programs also is available on the site.

Amy Wise, our VP of Marketing and Client Relations sits on the CareerSource Florida Community Engagement Committee, which works in conjunction with the board on brand, public relations, media and community connectivity in the Central Florida region.

Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video productionall in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.

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