Find Your “It” Factor with Strategizeit Consulting

StrategizeIt Consulting

Founded almost a decade ago, Strategizeit Consulting has been in the business of your business since 2008. Specifically, the team focuses on strategic development and direction of businesses with the goal of defining the company’s “it” factor.

The process of finding that “it” factor involves a comprehensive examination of each company, and partners Theresa Heldt and Joann Gandhi have the skills necessary to discover each client’s unique selling point. Appleton was there to provide marketing collateral designs to help them promote their own brand’s differentiation.

Founding owner Theresa Heldt holds a BS in psychology and certifications in StrengthsFinder, Myers-Briggs, DISC and numerous other assessment tools. Heldt strongly advocates the strength of human capital in any business environment. Her partner, Joann Gandhi, holds more than 25 years of experience in the business world. She lends her knowledge of revenue generation, sales and coaching to Strategizeit Consulting in the form of leadership development, team building exercises and project management training.

To fully realize each company’s unique talent, Strategizeit Consulting assesses both the team culture and individual personalities within the team. This is accomplished through face-to-face interviews, fun team-building activities and behavior assessments. The results of these tests are then evaluated and used to recommend solutions on improving the company’s strategic direction.

Through Strategizeit Consulting, businesses experience 8.9% greater profitability after receiving strength feedback. In addition, when employees are taught to focus on their strengths, they are six times more likely to be actively engaged in their jobs.

To help Strategizeit Consulting grow its audience, Appleton set to work creating new marketing collateral designs with the goal of raising awareness and conveying the company’s benefits. To give audiences a tangible interaction with the brand, we revisited the original logo we created and designed additional marketing pieces, including brand collateral, informational brochures and branded folders.

marketing collateral Brochure

For a particular project, we designed a branded presentation template individualized to Strategizeit Consulting’s requirements. Within that, we developed a game-like visual tool to increase client engagement.

Make a strategic move with your marketing. Appleton Creative is an award-winning, full-service marketing agency in Orlando, Florida that specializes in delivering a strong, unified visual and verbal presence through branding and messaging. Appleton works with local, national and international clients to build a strong and cohesive brand that standardizes any company’s look and communications across print, web, social media and video. Your branding goals are worth a conversation: contact us at 407-246-0092 or

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