Soulé Software
About the Client
Soulé Software is the world’s most comprehensive rebar project management solution for fabricators and placers in the building industry. Its extensive experience in every facet of operations means its clients can grow in the know. Its product modules offer a consolidated solution for every aspect of business operations. Utilizing the latest rebar project management technology, Soulé helps clients save time, increase return on investment (ROI) and enhance productivity across all operations. Appleton partnered with Soulé to accelerate the company’s growth and strengthen its brand presence.
Services Include
- Branding
- Digital Brochures
- Website Design + Development
- Copywriting
- Software Dashboard Designs
- Digital Marketing Campaigns
- Search Engine Optimization
- Traditional Marketing Campaigns
- Videos + Video Books
- Trade Booth Design
- Direct Mail Campaign
From Blueprints to Brochures
With a solid brand identity in place, we collaborated with Soulé to develop a custom 12-page brochure highlighting the company’s unique offerings. Appleton also designed an engaging promotional video brochure to provide an overview of Soulé’s innovative solutions. Both pieces were used in a promotional direct mail campaign, complete with custom-designed box packaging, to increase brand awareness.
Four generations of history and ownership of a steel mill, fabrication shops and field placing branches positions Soule Software with a unique understanding of the steel industry.
Building a Solid Brand
Appleton developed a robust brand voice for Soulé, encompassing a tagline, unique selling proposition, key differentiators and an elevator speech. We also created a comprehensive brand guide to ensure consistency across all communications. By solidifying Soulé’s brand identity, we’ve equipped them with the tools to maintain a strong, cohesive presence in the market.
Rebar Redefined
To reflect the enhanced brand guidelines, we launched a newly optimized website for Soulé. Our team focused on improving search engine optimization (SEO) to rank higher with search engines and boost visibility, and enhancing user experience (UX) and user interface (UI) to increase engagement. This user-centric approach ensures the website attracts users and effectively communicates Soulé’s capabilities and services in a simple and engaging way.
With a value of $270 billion, the rebar market is growing at an annual rate of 4.9%.
Dashboards Done Right
Our team of design experts crafted a fully branded UX/UI dashboard suite tailored for Soulé’s internal operations. These user-centric dashboards enhance the user experience and streamline project management processes. By focusing on intuitive navigation and clear visuals we ensured Soulé’s team can manage projects more efficiently and effectively.
Steel the Show
To showcase Soulé’s fresh rebranding, we designed a cohesive, one-of-a-kind design tradeshow booth for the World of Concrete conference. Our design incorporated intricate patterns seen in Soulé’s new branding materials, celebrating the unification of software and rebar project management. We also filmed and produced a series of company overview videos to introduce Soulé’s target audience to its offerings, which were showcased at the tradeshow.
Seamless Software, Seamless Success
Building Growth with Steel Strong Marketing
Appleton created impactful marketing collateral that vividly encapsulate Soulé’s services. Each piece was meticulously designed to reflect Soulé’s refreshed brand identity, capturing the attention of potential clients. This helped Soulé build stronger connections with their target audience and effectively cement the brand in the industry.
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