Empowering Women with Power Tools at Women Build 2017

Rosalynn Carter, the 39^th First Lady of the United States and avid supporter of Habitat for Humanity, remarked, “There is nothing more important than a good, safe, secure home.”

For more than 40 years, Habitat for Humanity continues to make this statement a reality. Expanding its humanitarian efforts, Habitat for Humanity introduced a weeklong event dedicated to empowering women, aptly named Women Build. Created to provide women with volunteer opportunities to learn construction skills, Women Build focuses on constructing homes for women in need and their families. As a woman-owned business, Appleton jumped at the opportunity to take part in Women Build as a sponsor and participant. Appleton joined efforts with CNL Financial  and PCL Construction, which happen to be clients of Appleton.

During Appleton’s Women Build day, we continued construction of a home for Latrina, a dedicated mother of five currently living in a two-bedroom apartment with her three youngest daughters. Working together, we measured, sawed and hammered away until Latrina’s new home had siding on all four sides that was sturdy and ready to be painted. As a partner of Habitat for Humanity of Greater Orlando, Appleton also created several promotional items and advertisments to promote Women Build and raise awareness of the event’s mission. In addition, Appleton CEO and Creative Director, Diana LaRue, is a member of the Women Build Event Committee.

As an international nonprofit housing organization, volunteers for Habitat for Humanity work to provide people in need with good, safe and secure homes for their families. To date, 6.8 million people have benefited from Habitat for Humanity’s efforts. Our time spent as volunteers for Habitat for Humanity reinforced the idea that anyone can make a difference in their communities. We encourage everyone — regardless of gender — to take advantage of the many volunteer opportunities Habitat for Humanity offers, especially in Orlando.

We may be novice construction workers, but we’re expert campaign builders. Appleton Creative is an award-winning, full-service marketing and advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production – all in house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.

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