Corporate Videos Every Company Should Create
Companies from across the globe are taking advantage of video because they have discovered that it’s an ideal way to engage audiences. There are a wide variety of videos that companies should produce, each one possessing its own unique benefits. Whether you’re preparing a training video or organizing a recap for a special event, video is the key to connect with your viewers. Now’s the time to learn about the different types of videos and understand the endless possibilities of corporate video production.
Types of Corporate Videos
Profile
A profile video is arguably the most universal type of corporate video. Since profile videos are an introduction to your company, making a memorable first impression is critical. There are numerous ways one can accomplish this type of corporate video, but stating the most significant aspects of your company is a fundamental way to display yourself to an audience. Explaining the history of your company and its goals and beliefs is another valuable way for your viewers to understand who you are as a company. Ultimately, profile videos should clearly express your company’s message in a direct way while presenting an appropriate amount of information to peak viewers’ interest.
Training
Even though training videos are primarily for internal use, they have the potential to positively impact your business. Videos are much more engaging than having your employees sit through a tedious training session. The more stimulating the video is, the more attentive your employees will be. KommiReddy Deepika stated that individuals are likely to remember only 10% of text and 65% of visuals; on the contrary, they’re able to recall 95% of audio-visual content. With this information, you can understand why engaging, memorable training videos and successful businesses go hand-in-hand. In addition, training videos save companies money that would otherwise go toward a venue, food, travel or even a trainer; once again proving that video may be a beneficial investment for businesses of every size.
Product Demonstrations
Videos that thoroughly explain products perform remarkably well on social media channels and online stores. Marketers have discovered that consumers tend to enjoy descriptive product videos much more than reading lengthy descriptions. Providing users with detailed demonstrations allows them to fully grasp the product’s potential and understand its benefits. Recently, it’s been revealed that 64% of consumers are more likely to buy a product after watching a video that describes it. There’s no doubt that video does an exceptional job informing customers, which is why more marketers are adopting this tool.
Special Events
If your company is hosting or attending an important event, such as a corporate fundraiser or conference, hiring a video production team to shoot video is the best way to document the experience and share it with your viewers. The video team can compile all the footage taken to create a high-quality video, showing people who couldn’t attend what they missed out on and getting viewers excited for the next event. If you’re interested in a trendy alternative, then look no further than live streaming. A production crew will be able to give your followers a play-by-play of the action in real-time, which makes live streaming an appealing option for businesses. Although live streaming and recap videos are extremely different from one another, they both possess extraordinary benefits if promoted properly.
Educational
For companies that wish to establish credibility and exude expertise, educational videos are a strategic option. In the digital age of iPhones and mobile browsing, it’s no surprise that consumers would much rather watch a short, informative video rather than reading an extensive document on a topic.
Educational videos offer an opportunity for companies to share their insights and knowledge. For example, a bank could create a corporate video on financial advice, targeting their consumers in need of guidance. Similarly, a marketing agency could share a video on the best practices for social media, SEO, and a broad range of industry-related topics. Just think about platforms like YouTube. There’s a tutorial for just about anything that comes to mind. Utilize this trend and leverage it to your brand’s benefit with an educational corporate video.
Testimonials
With an increasing desire for authenticity in marketing, testimonials offer a personal, genuine platform for brand exposure. Through testimonials, prospective clients understand a customer’s experience with the brand or company. Often these videos help spread awareness and — if brands play their cards right — establish consumer loyalty.
Perfect for social, this kind of video can easily be shared to your most active channels and your website to build brand credibility. In addition, testimonials often act as a conduit between business leads and ultimately making the sale. If a potential customer watches your testimonial, and likes what they see, this can translate into actionable steps like the consumer purchasing your product or service.
However, with any creative asset like video, keep in mind that presentation matters. Potential customers will notice if your testimonial is subpar quality or inauthentic. If your organization is lacking in the creative department, a professional marketing agency like Appleton Creative can help you make sure every aspect of the video stays true to your brand voice and style.
Regardless of what your company is aiming to accomplish, producing video content is valuable for any business. Video possesses the capability to influence viewers in multiple ways that help it stand out from other types of content. The more captivating your videos are, the more positive your viewers will respond. Evidently, video does exceptionally well on a number of different platforms:
- Email: An email that contains a video has a 96% higher click-through rate.
- Website: The average visitor spends 88% more time on a landing page with video.
- Social Media: Videos on social media produce 1200% more shares than text and images combined.
In order to create influential, high-quality videos, collaborating with a professional video company will greatly enhance the final product. Appleton Creative is an award-winning, full-service video and film production studio located in Orlando, Florida. Appleton works with local, national and international clients to deliver compelling visual stories that speak to audiences in the most influential way — through their emotions. Your video and film production goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.
