Client Spotlight: Developing Properties & Brands with EastGroup

As an Appleton client since 2012, EastGroup Properties is a longtime partner we are always excited to work with. This equity real estate investment trust focuses on the development, acquisition and operation of industrial properties across the Sunbelt. With a portfolio covering 38.5 million square feet, EastGroup Properties often comes to Appleton with newly acquired commercial properties that need real estate development branding and collateral to highlight each location’s unique features and entice potential leasers and renters.

Horizon Commerce Park is a four-building commercial property in Orlando that occupies about 464,000 square feet. Southridge Commerce Park, also located in Orlando, is a 12-building property sitting on 1,205,000 square feet. Appleton expanded upon both brands for these existing properties, providing brand colors, theming and marketing collateral, which included branded folders and stacked inserts.

For Steele Creek Commerce Park, a 306,000 square foot property located in Charlotte, North Carolina, Appleton designed the brand from the ground up, starting with the sleek, modern logo and brand colors. To match, we followed with branded folders and various inserts that displayed site and aerial maps as well as building and area details with the information laid out in aesthetically pleasing charts for potential renters or leasers to easily review the information.

As EastGroup Properties continues to develop more commercial properties, we’re excited to be part of the company’s tremendous growth. As we welcome a new branding project for EastGroup Properties, we’re ready to see what else is in store.

Let us develop your brand while you develop your business. Appleton Creative is an award-winning, full-service Orlando marketing agency that specializes in brand development and messaging. Appleton works with local, national and international clients to deliver captivating and high-quality brochures, direct mail pieces, publications, annual reports, posters and trade show displays that reinforce your company’s brand messaging. Your traditional advertising goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.

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