The Makeover of Clark Institute for Aesthetics

Clark Institute for Aesthetics Rebrand

Recently, Appleton gave a well-known, first-rate cosmetic, laser and plastic surgery center in Orlando a brand makeover. Clark Institute for Aesthetics, previously known separately as Dr. Clark’s Office and the Orlando Aesthetic Institute, is a full-service center dedicated to helping patients feel healthy, radiant and beautiful by providing personalized, high-quality cosmetic services and plastic surgery procedures.

Led by Dr. Clifford P. Clark, III, both locations for Dr. Clark’s office and the Orlando Aesthetic Institute were creating confusion internally and externally about how the two entities were related. Through Appleton’s strategic branding process, we helped both locations come together under one unified brand — Clark Institute for Aesthetics. Now the company has a uniform name, look and voice, so internal team members can better communicate the company’s mission, services and values externally.

This extensive branding process included various marketing materials big and small from the strategic naming and logo processes to the website and brand collateral. In addition to Appleton’s strategic branding process, we also revamped Clark Institute for Aesthetics’ digital presence through social media marketing.

Working closely with Clark Institute for Aesthetics, together we created a brand that clearly communicates its mission of transforming patients’ lives, so that they can now be recognizable and distinguishable in the marketplace in addition to effectively communicating all the brand has to offer.

Give your brand a makeover. Appleton is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production – all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or

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