Archive for the ‘Video’ Category

kids beating cancer ball
October 2, 2018

Hats Off to Another Successful Hats & Heroes Ball

Kids Beating Cancer’s (KBC’s) Hats & Heroes Ball is back and better than ever for another great fundraising gala. Providing resources and support for children with cancer, leukemia and related life-threatening diseases throughout the treatment process for no cost, KBC and its Hats & Heroes Ball raise awareness and funds to support its incredible programs. […]

video marketing for non-english speakers
September 19, 2018

How You Can Give Everyone in Your Audience a Voice

Video is a global tool that has the power to impact mass audiences. Depending on who you want your video to reach, your company may need to consider expanding its video marketing strategy. An aspect some companies are increasingly considering is accommodating non-English speaking viewers because many are realizing that this demographic is an untapped […]

Live streaming for marketing
September 11, 2018

How to Give Your Company Center Stage with Live Streaming

Whether companies are yearning to achieve a deeper connection with consumers or looking to receive instant feedback on products and concepts, they are constantly searching for more high-tech solutions to gain a competitive edge. If your company is interested in obtaining the spotlight, then look no further than live video streaming for marketing. What is […]

orlando home seller ad creatred by media buying aency
August 8, 2018

Birds & Happy Dancing in ORRA’s Latest Videos

Serving as the local source for all your realty needs, the Orlando Regional REALTOR® Association has a large and diverse audience. Working as its advertising and media buying agency, part of our campaign work for this organization is to continually reach a broader audience of qualified prospects. To achieve this, we identified two key targets, […]

employee training video production
June 27, 2018

It’s Electric! The Power of Video for ABB

For over 135 years, ABB has served as a pioneer in the industrial technology world. As the largest supplier of industrial electric motors and drives across the globe, the company has a commitment to sustainability that has grown over time. With operations in over 100 countries, ABB works hard to ensure the health and safety […]

marketing award
June 13, 2018

In Seventh Heaven with the Creativity Awards

We’ve done it again! For nearly 50 years, top advertising and design professionals have strived for a coveted winning status at the annual Creativity International Awards. This year, our award-winning digital marketing agency brought home seven awards across a variety of categories in this season’s Media and Interactive Creativity Awards. The 48th Creativity International Awards […]

Benefits of Video Marketing
May 17, 2018

Why You Should Start Focusing on Video Marketing

Video has been dominating the internet in recent years, which is why marketing teams are making it a priority when conceptualizing new strategies. There are countless benefits that arise from video marketing, especially ones involving potential customers. Online video has become such a staple in marketing campaigns that one in four consumers actually lose interest […]

harvey massey golden eagle award
April 18, 2018

Harvey Massey – A True Golden Eagle

Each year, Boy Scouts of America Central Florida Council holds the Metro Orlando Golden Eagle Dinner. This annual fundraising event recognizes influential leaders that have set positive examples in both their industry and their community, while supporting thousands of local Boy Scouts through pledges. On April 17th, the organization presented Harvey Massey of Massey Services, Inc. […]

Creative Real estate marketing strategies
February 6, 2018

2018 is the Year of the Dog and REALTORS® Are off the Leash

2018 is here, and just like our real estate marketing strategies for the Orlando Regional REALTOR® Association (ORRA), it’s in full swing. ORRA, a leading trade organization in Orlando, is one of the largest associations in Florida, with almost 15,000 brokers, appraisers and other realty members in Central Florida. In its capacity, ORRA communicates to […]

product explainer videos
January 17, 2018

Consumers Know that Seeing is Believing When They Watch Product Videos

Businesses are accustomed to explaining products through descriptions and visuals. Despite being commonly used, customers have revealed that text and images tend to lack depth when representing a product, which ultimately affects the way its interpreted. These drawbacks have led companies to search for more efficient alternatives that properly reflect their products. They have discovered […]