Archive for the ‘Social Marketing’ Category

what is a micro-influencer
March 20, 2018

Micro-Influencers with Big Impact

Rumor has it that micro-influencers have significantly altered the marketing game. As social media habits continuously evolve, marketers must adapt to consumer trends in order to maintain a competitive brand image. A recent shift in social media culture has caused consumers to veer away from supporting sponsored superstars and toward relatable social media influencers. Micro-influencer […]

February 7, 2018

Central Florida Nonprofits Shine During Victory Cup Initiative 2018

Victory Cup Initiative’s third annual philanthropic competition was a morning filled with compelling stories of service. Ten notable area nonprofits presented their inspirational messages to a team of judges, and Cannonball Kids’ cancer Foundation emerged as the grand prize winner, receiving $20,000. This year’s event awarded $52,000 in prizes and participation grants to deserving organizations […]

Creative Real estate marketing strategies
February 6, 2018

2018 is the Year of the Dog and REALTORS® Are off the Leash

2018 is here, and just like our real estate marketing strategies for the Orlando Regional REALTOR® Association (ORRA), it’s in full swing. ORRA, a leading trade organization in Orlando, is one of the largest associations in Florida, with almost 15,000 brokers, appraisers and other realty members in Central Florida. In its capacity, ORRA communicates to […]

ridiculous advertisement
January 31, 2018

A Healthy Dose of Marketing for Omega Medical Imaging

Implementing cutting-edge and revolutionary X-ray imaging technologies, Omega Medical Imaging is in the business of providing world-class medical equipment at an affordable price. As its social media marketing agency, we determined that Omega’s efficient and cost-effective product solutions to be its key point of differentiation. With a range of dynamic fluoroscopic systems, Omega helps clinicians […]

Best Marketing Campaigns
January 11, 2018

Showcasing Seven Stellar Projects of 2017

As we start off 2018 strong, we’re revisiting our successful projects of 2017. From websites and digital marketing to video and print, see the captivating, compelling and effective projects in some of our best marketing campaigns of 2017. Orange Appeal As a Woman Business Enterprise, we take great pride in working with Orange Appeal, Central […]

Generation c
December 22, 2017

Generation X, Y, Z and now C?

Currently, there are many brands and organizations that are targeting millenials, but constantly developing technology calls for a shift in marketing efforts. If you’re one of these companies, it’s time to direct your attention to a whole new generation: Generation C. The world of digital media is constantly inventing new ways to engage, and marketing […]

Unique promotional products strategy
November 30, 2017

Put Pizzazz in Your Promotional Strategy

When it comes to marketing to the masses, a strong promotional strategy is needed to set you apart from the competition. This can be won by effectively using promotional products to attract audiences and keep them interested in your business. Unique promotional products serve a twofold purpose: Demonstrate your company’s resourcefulness Act as a lasting […]

facebook messenger marketing
September 28, 2017

Facebook Messenger: What You’re Missing in Your Digital Marketing Strategy

At the beginning of 2015, the number of monthly users for the top four messaging apps surpassed the number of monthly users for the top four social media networks. Today, messaging apps have 500 million more monthly users than the top social media networks like Facebook and Twitter. Facebook Messenger alone has more than 1.2 […]

Effective Social Media Marketing Tactics
June 13, 2017

Navigating the Social Landscape: Effective Social Media Marketing Tactics

As online platforms continue to grip mass audiences, companies are still learning how to navigate the digital marketing plane effectively. A form of digital marketing that is continuing to earn merit with companies is social media marketing. These social platforms allow you to connect, communicate and engage with your target audiences at a lower cost […]

Video captions for social media videos
May 4, 2017

How Closed Captioned Videos Are a Total Game Changer

In recent years, social media has incorporated video into its format more than ever. Social video has morphed into a user-friendly tool to enhance the overall experience. Video captions for social media videos are essential to keeping your audience engaged. But here’s the kicker: a whopping 85% of Facebook videos are watched without sound. Can […]