Archive for the ‘Social Marketing’ Category

PR Measurement Tactics
April 17, 2019

Your Guide to PR Measurement Strategy

So you’re brainstorming ideas for your company’s new PR campaign. You have some unique ideas that you think audiences will respond positively to, so you put them all together and launch them. You think people are growing interested in your company and the campaign is running effectively. But how do you really know? When creating […]

Event Marketing Strategies
April 3, 2019

Why Should You Use Social Media to Promote Your Company’s Event?

Your company’s next event is approaching. You have the venue booked, the décor decided upon, and the caterer ready to go. Now it’s time to get people in the room. The more buzz your event obtains, the more attendees will be at your event. The more attendees at your event, the greater your company following […]

Ways to segment a market
February 25, 2019

Is Your Company Targeting the Right Audience?

When creating marketing strategies for upcoming product or service launches, many companies often attempt to target the entire general public. However, they are unable to determine techniques that successfully attract a wide variety of consumers. Product launches are failing every day due to a lack of market segmentation. By trying to reach customers that have […]

How to use Instagram Stories for Marketing
February 11, 2019

Think Outside the Squares: How to Use Instagram Stories to Grow Your Brand

The days of Instagram solely being a photo and video sharing platform are long gone. With the everchanging climate of digital marketing and social media, relying on static posts isn’t enough for a brand to stay fresh and competitive. Instagram Stories, a feature that allows users to post photos or videos for only 24 hours, […]

ppc advertising
January 8, 2019

Are You Looking to Drive More Traffic to Your Website?

You might have heard how successful pay-per-click (PPC) advertising can be in terms of return on investment (ROI) for your company. But many people wonder when is the right time to start implementing this highly targetable and effective advertising medium? In this article, we’re going to start with the basics about PPC advertising services, but […]

Google Analytics Guide
December 4, 2018

Your Go-To Google Analytics Guide

Ever wonder who’s visiting your website? Or how about where they’re coming from? Is your website giving them the information they need, or are they exiting your site and looking elsewhere? For questions like these, Google Analytics is the answer, and we have your beginner’s guide to analytics in this dynamic platform. What is Google […]

Social Media CPG Marketing
November 1, 2018

Deliver the Goods: 4 Ways Social Media Can Help You With CPG Marketing

What is CPG? CPG, or consumer packaged goods, are relatively inexpensive products that are frequently used and easily replaced. Most household items fall into the category of CPG, and some examples include shaving cream, soda, cleaning products and most consumables. Many of the commercials you might see during the super bowl are about packaged goods […]

Live streaming for marketing
September 11, 2018

How to Give Your Company Center Stage with Live Streaming

Whether companies are yearning to achieve a deeper connection with consumers or looking to receive instant feedback on products and concepts, they are constantly searching for more high-tech solutions to gain a competitive edge. If your company is interested in obtaining the spotlight, then look no further than live video streaming for marketing. What is […]

creative advertising campaign for TBS
July 25, 2018

Money. Fame. Love. TBS Can Help with One of These.

For over eight years Appleton has provided full marketing and advertising support for TBS Factoring Service. From the F-word anniversary campaign to environmental branding for its new location, we’ve done it all for TBS Factoring. One of our most recent projects completed was this creative advertising campaign, which ran in both print and digital mediums, […]

marketing award
June 13, 2018

In Seventh Heaven with the Creativity Awards

We’ve done it again! For nearly 50 years, top advertising and design professionals have strived for a coveted winning status at the annual Creativity International Awards. This year, our award-winning digital marketing agency brought home seven awards across a variety of categories in this season’s Media and Interactive Creativity Awards. The 48th Creativity International Awards […]