Ever wonder who’s visiting your website? Or how about where they’re coming from? Is your website giving them the information they need, or are they exiting your site and looking elsewhere? For questions like these, Google Analytics is the answer, and we have your beginner’s guide to analytics in this dynamic platform. What is Google […]
What is CPG? CPG, or consumer packaged goods, are relatively inexpensive products that are frequently used and easily replaced. Most household items fall into the category of CPG, and some examples include shaving cream, soda, cleaning products and most consumables. Many of the commercials you might see during the super bowl are about packaged goods […]
Whether companies are yearning to achieve a deeper connection with consumers or looking to receive instant feedback on products and concepts, they are constantly searching for more high-tech solutions to gain a competitive edge. If your company is interested in obtaining the spotlight, then look no further than live video streaming for marketing. What is […]
For over eight years Appleton has provided full marketing and advertising support for TBS Factoring Service. From the F-word anniversary campaign to environmental branding for its new location, we’ve done it all for TBS Factoring. One of our most recent projects completed was this creative advertising campaign, which ran in both print and digital mediums, […]
We’ve done it again! For nearly 50 years, top advertising and design professionals have strived for a coveted winning status at the annual Creativity International Awards. This year, our award-winning digital marketing agency brought home seven awards across a variety of categories in this season’s Media and Interactive Creativity Awards. The 48th Creativity International Awards […]
You may already know when it comes to satisfying your customers, above all, you should focus on the quality of your content and message. Not only is this true in regards to the product or service you offer, but this should also prove to be true with the way you communicate and handle your audience. […]
Friday, May 25th, 2018 is a significant day for business owners and marketers alike because the European Union’s new General Data Protection Regulation (GDPR) goes into full effect. You may have seen the acronym “GDPR” floating around, and you’ve probably received a handful of policy or terms of service emails in your inbox. But do […]
Where beauty meets sustainability is Bella Mademoiselle Cosmetic’s specialty. With a wide range of eco-friendly products, Bella Mademoiselle works to protect the environment while offering the best in beauty care. Beginning with audience identification, our beauty branding agency pinpointed who would best benefit from Bella Mademoiselle’s product line. We determined that worldly, fashionable young women […]
What’s the best thing you can do for your business on social media? Are hashtags still necessary to achieve increased awareness and engagement? The formula for a successful digital marketing campaign seemed simple enough: create interesting content, sprinkle it with a few relevant hashtags and voila, your content was on its way to being seen […]
Rumor has it that micro-influencers have significantly altered the marketing game. As social media habits continuously evolve, marketers must adapt to consumer trends in order to maintain a competitive brand image. A recent shift in social media culture has caused consumers to veer away from supporting sponsored superstars and toward relatable social media influencers. Micro-influencer […]