Archive for the ‘Search Engine Optimization (SEO)’ Category

Retargeting Ads
July 17, 2019

Why Retargeting Ads Can Help Your Business Grow

The path to new leads isn’t linear. It takes weeks, sometimes months for a consumer to decide to visit your website or check out another blog post. The decision to buy or reach out can be a long, drawn-out process, but it’s your job as a marketer to make sure you’re prepared to help buyers […]

Search engine optimization
May 21, 2019

How the Different Search Engines Affect Your Business

To give you what you need quickly and accurately, search engines are designed to take requested information and extract it from the vast amount of information available on the internet. Because each search engine fulfills their own unique roles, understanding the ins and outs of each will give you a better idea on how properly […]

I-4 Ultimate Project
May 8, 2019

Get Up to Speed on the I-4 Ultimate Improvement Project

We are now in the fourth year of the six-year I-4 Ultimate Improvement Project, and much progress has been made since the project broke ground in 2015. Now that the majority of the past few years have been spent working on underground foundation, drivers will now see rapid improvements above the ground, including bridge formations […]

growing your business through seo
January 28, 2019

Growing Your Business Through SEO

Updated on: January 28th, 2019 Once your business has a website, you may think your online work is done. The web never sleeps and neither should your website maintenance. Experts in SEO seemingly talk in tongues, telling you in cyber-speak what your website needs to succeed. Here’s a crash course in SEO so that you can […]

Google Analytics Guide
December 4, 2018

Your Go-To Google Analytics Guide

Ever wonder who’s visiting your website? Or how about where they’re coming from? Is your website giving them the information they need, or are they exiting your site and looking elsewhere? For questions like these, Google Analytics is the answer, and we have your beginner’s guide to analytics in this dynamic platform. What is Google […]

Best Marketing Campaigns
January 11, 2018

Showcasing Seven Stellar Projects of 2017

As we start off 2018 strong, we’re revisiting our successful projects of 2017. From websites and digital marketing to video and print, see the captivating, compelling and effective projects in some of our best marketing campaigns of 2017. Orange Appeal As a Woman Business Enterprise, we take great pride in working with Orange Appeal, Central […]

voice search optimization
January 4, 2018

No Killer Nanobots, Yet: The Future of A.I. Marketing

The Outlook of Voice Search Voice search is the wonderful result of voice recognition software, a branch of artificial intelligence (A.I.), that allows consumers to speak to their technology and have the technology listen, respond and act. Measurement company, comScore predicts 50% of all internet searches will be voice-based by 2020. To some of us, […]

Outdated SEO strategies
August 22, 2017

5 Outdated SEO Strategies That Have Got to Go

It’s no secret that a successful search engine optimization (SEO) strategy is the key to increasing organic web traffic and improving your search rankings. However, it’s a field that’s constantly changing, meaning strategies and tactics that used to work 10-15 years ago are no longer effective today. In fact, search engines are updated more than […]

content marketing
July 18, 2017

Increase Conversions with Digital Content Marketing

In the world of advertising today, content marketing is smart marketing. It’s marketing that people receive value from and want to consume. It gives your company credibility and sparks interest in your brand. When you have that combination, conversion rates increase and your brand is one step closer to connecting with members of your target […]

pro designer vs diy
May 10, 2017

Why Professional Design Delivers More Than DIY

You may have a hammer and nails, but you wouldn’t build your own house. The same applies for graphic design. Although DIY design tools exist as an alternative to hiring a designer, your company’s image isn’t where you want to pinch your pennies. Professional designers are trained to convey your message and being credibility to […]