Archive for the ‘Industry News’ Category

Digital Billboard VS Traditional Billboard
December 10, 2018

Digital VS Traditional: The Best Billboard for Your Business

Out-of-home, or outdoor, advertising is a highly effective form of advertising that includes any type of advertising that reaches a consumer outside of their home (usually when they are in transit, on-the-go or waiting). Walls, vehicle wraps, banners, street furniture and billboards are all examples of outdoor advertising. The most common form of outdoor advertising […]

Google Analytics Guide
December 4, 2018

Your Go-To Google Analytics Guide

Ever wonder who’s visiting your website? Or how about where they’re coming from? Is your website giving them the information they need, or are they exiting your site and looking elsewhere? For questions like these, Google Analytics is the answer, and we have your beginner’s guide to analytics in this dynamic platform. What is Google […]

how to do a/b testing
November 29, 2018

Put Your Web Pages to the A/B Test

Building your website seemed like the hardest part. You’ve bought your domain, chosen a host, designed your pages. You’ve done all these steps, but where is everybody? Why aren’t they converting to clicks and sales? In this article, you will learn what A/B testing is, how to do A/B testing and how to implement it […]

annual report design agency work sample
November 8, 2018

‘Tis the Season to Begin Your Annual Reports

As we head toward the end of the year, you may be focused on budgeting, finalizing marketing campaigns and planning seasonal office events, but companies often neglect one of the most important projects of the year: the annual report. Annual reports typically contain research and data of a company’s finances and performance of the past […]

8 tips for intern pursuit
October 9, 2018

8 Tips for Landing Your Dream Internship

The University of Central Florida’s Intern Pursuit is fast approaching and it’s time for students to get ready, get set and go conquer. Hosted by Quotes, the PR Club at UCF, the internship fair presents incredible opportunities from a variety of companies and organizations for students to take their knowledge and go forth into gaining […]

copywriting for radio advertising
September 25, 2018

Don’t Change the Station: How a Great Script Can Improve Your Radio Advertisement

Radio advertising has an “unlimited visual budget.” This means images and graphics cannot be utilized in this advertising medium, and you must sell your product or service using only your script. Therefore, it’s important to hire an expert radio advertising agency to effectively grab and keep your potential consumer’s attention. Radio as an Advertising Medium […]

video marketing for non-english speakers
September 19, 2018

How You Can Give Everyone in Your Audience a Voice

Video is a global tool that has the power to impact mass audiences. Depending on who you want your video to reach, your company may need to consider expanding its video marketing strategy. An aspect some companies are increasingly considering is accommodating non-English speaking viewers because many are realizing that this demographic is an untapped […]

benefits of csr
July 31, 2018

How Corporate Social Responsibility Can Help You Help Others

With research increasing on the power of corporate social responsibility (CSR), companies are more aware of the impact their actions have on society. According to research conducted by Double the Donation, 93% of the world’s largest 250 companies publish annual reports on their CSR efforts. Advocacy campaigns, philanthropy and implementing social or environmental initiatives are […]

what happened to google adwords
July 20, 2018

Google is Making Some Big Changes, Here’s What They Mean for You

Google recently announced that it will be making some changes to its ad services. The tech giant’s Senior Vice President of Ads and Commerce, Sridhar Ramaswamy, broke the news that some services will be rebranded, while others will be disappearing in order to provide simpler solutions to advertisers. At a glance: Google Adwords is being […]

social media influencer marketing
July 13, 2018

Create a Golden Social Empire

Word-of-mouth remains the most credible form of marketing; over half of Americans’ conversations revolve around brand recommendations. With a high return of organic leads and increased consumer retention, word-of-mouth is a beneficial channel that used to be reserved for only the most prominent brands. Now, using social media influencers and an influencer marketing agency, businesses […]