Archive for the ‘Industry News’ Category

how to make your brand buzz-worthy
June 6, 2018

5 Buzz-Worthy Ways to Get Consumers Talking About Your Brand

You may already know when it comes to satisfying your customers, above all, you should focus on the quality of your content and message. Not only is this true in regards to the product or service you offer, but this should also prove to be true with the way you communicate and handle your audience. […]

what is GDPR compliance
May 24, 2018

How to Become GDPR Compliant

Friday, May 25th, 2018 is a significant day for business owners and marketers alike because the European Union’s new General Data Protection Regulation (GDPR) goes into full effect. You may have seen the acronym “GDPR” floating around, and you’ve probably received a handful of policy or terms of service emails in your inbox. But do […]

creative out-of-home advertising mediums
May 22, 2018

Take the Bored Out of Billboards

There are several types of out-of-home (OOH) advertising avenues that offer impactful results to meet your unique marketing needs. OOH advertising works well in both standalone awareness campaigns or as an integrated amplifier of your overall marketing strategy. The different types of OOH advertising aren’t one-size-fits-all; each one offers different benefits to help you reach […]

Benefits of Video Marketing
May 17, 2018

Why You Should Start Focusing on Video Marketing

Video has been dominating the internet in recent years, which is why marketing teams are making it a priority when conceptualizing new strategies. There are countless benefits that arise from video marketing, especially ones involving potential customers. Online video has become such a staple in marketing campaigns that one in four consumers actually lose interest […]

Do Hashtags work
May 3, 2018

#Hashtags: Do They Still Work?

What’s the best thing you can do for your business on social media? Are hashtags still necessary to achieve increased awareness and engagement? The formula for a successful digital marketing campaign seemed simple enough: create interesting content, sprinkle it with a few relevant hashtags and voila, your content was on its way to being seen […]

creative south
May 1, 2018

Our Apples Were Feeling Peachy at Creative South 2018

Where loads of fun and design skill meet is Creative South, a design conference held every year at the Springer Opera House in Columbus, Georgia. As a highly anticipated event for designers across the world, we had an amazing time learning, experimenting and sharing ideas with the most creative people around. Check out last year’s […]

product explainer videos
January 17, 2018

Consumers Know that Seeing is Believing When They Watch Product Videos

Businesses are accustomed to explaining products through descriptions and visuals. Despite being commonly used, customers have revealed that text and images tend to lack depth when representing a product, which ultimately affects the way its interpreted. These drawbacks have led companies to search for more efficient alternatives that properly reflect their products. They have discovered […]

voice search optimization
January 4, 2018

No Killer Nanobots, Yet: The Future of A.I. Marketing

The Outlook of Voice Search Voice search is the wonderful result of voice recognition software, a branch of artificial intelligence (A.I.), that allows consumers to speak to their technology and have the technology listen, respond and act. Measurement company, comScore predicts 50% of all internet searches will be voice-based by 2020. To some of us, […]

Generation c
December 22, 2017

Generation X, Y, Z and now C?

Currently, there are many brands and organizations that are targeting millenials, but constantly developing technology calls for a shift in marketing efforts. If you’re one of these companies, it’s time to direct your attention to a whole new generation: Generation C. The world of digital media is constantly inventing new ways to engage, and marketing […]

strategic planning consultants
November 7, 2017

Don’t Be Caught Without a Plan: Strategize for Success

As Gordon B. Hinckley once said, “You can’t build a great building on a weak foundation.” The same could be said for business. Without a solid foundation and plan, your business will not be as successful as it could be. Unfortunately, only 7% of marketers feel they have effective marketing and 51% of businesses don’t […]