Archive for the ‘Industry News’ Category

Ways to segment a market
February 25, 2019

Is Your Company Targeting the Right Audience?

When creating marketing strategies for upcoming product or service launches, many companies often attempt to target the entire general public. However, they are unable to determine techniques that successfully attract a wide variety of consumers. Product launches are failing every day due to a lack of market segmentation. By trying to reach customers that have […]

How to use Instagram Stories for Marketing
February 11, 2019

Think Outside the Squares: How to Use Instagram Stories to Grow Your Brand

The days of Instagram solely being a photo and video sharing platform are long gone. With the everchanging climate of digital marketing and social media, relying on static posts isn’t enough for a brand to stay fresh and competitive. Instagram Stories, a feature that allows users to post photos or videos for only 24 hours, […]

ADA compliant website
January 22, 2019

Will Your Website Need to Become ADA Compliant?

What is ADA Compliance? ADA stands for the American Disabilities Act, a groundbreaking law passed in the 1990s addressing the needs of people with disabilities and their right to have access to all the advantages and opportunities as those without disabilities. This means that businesses, federal offices and other public realms are supposed to ensure […]

Digital Billboard VS Traditional Billboard
December 10, 2018

Digital VS Traditional: The Best Billboard for Your Business

Out-of-home, or outdoor, advertising is a highly effective form of advertising that includes any type of advertising that reaches a consumer outside of their home (usually when they are in transit, on-the-go or waiting). Walls, vehicle wraps, banners, street furniture and billboards are all examples of outdoor advertising. The most common form of outdoor advertising […]

Google Analytics Guide
December 4, 2018

Your Go-To Google Analytics Guide

Ever wonder who’s visiting your website? Or how about where they’re coming from? Is your website giving them the information they need, or are they exiting your site and looking elsewhere? For questions like these, Google Analytics is the answer, and we have your beginner’s guide to analytics in this dynamic platform. What is Google […]

how to do a/b testing
November 29, 2018

Put Your Web Pages to the A/B Test

Building your website seemed like the hardest part. You’ve bought your domain, chosen a host, designed your pages. You’ve done all these steps, but where is everybody? Why aren’t they converting to clicks and sales? In this article, you will learn what A/B testing is, how to do A/B testing and how to implement it […]

annual report design agency work sample
November 8, 2018

‘Tis the Season to Begin Your Annual Reports

As we head toward the end of the year, you may be focused on budgeting, finalizing marketing campaigns and planning seasonal office events, but companies often neglect one of the most important projects of the year: the annual report. Annual reports typically contain research and data of a company’s finances and performance of the past […]

tips to get an internship
October 9, 2018

8 Tips for Landing Your Dream Internship

Internship fairs present incredible opportunities from a variety of companies and organizations for students to take their knowledge and go forth into gaining real-world experience. Internships not only look great on resumés but are a crucial component to the building blocks of any career and a great way to build a professional network and get […]

copywriting for radio advertising
September 25, 2018

Don’t Change the Station: How a Great Script Can Improve Your Radio Advertisement

Radio advertising has an “unlimited visual budget.” This means images and graphics cannot be utilized in this advertising medium, and you must sell your product or service using only your script. Therefore, it’s important to hire an expert radio advertising agency to effectively grab and keep your potential consumer’s attention. Radio as an Advertising Medium […]

video marketing for non-english speakers
September 19, 2018

How You Can Give Everyone in Your Audience a Voice

Video is a global tool that has the power to impact mass audiences. Depending on who you want your video to reach, your company may need to consider expanding its video marketing strategy. An aspect some companies are increasingly considering is accommodating non-English speaking viewers because many are realizing that this demographic is an untapped […]