Archive for the ‘Media & Public Relations’ Category

I-4 Ultimate Project
May 8, 2019

Get Up to Speed on the I-4 Ultimate Improvement Project

We are now in the fourth year of the six-year I-4 Ultimate Improvement Project, and much progress has been made since the project broke ground in 2015. Now that the majority of the past few years have been spent working on underground foundation, drivers will now see rapid improvements above the ground, including bridge formations […]

PR Measurement Tactics
April 17, 2019

Your Guide to PR Measurement Strategy

So you’re brainstorming ideas for your company’s new PR campaign. You have some unique ideas that you think audiences will respond positively to, so you put them all together and launch them. You think people are growing interested in your company and the campaign is running effectively. But how do you really know? When creating […]

Event Marketing Strategies
April 3, 2019

Why Should You Use Social Media to Promote Your Company’s Event?

Your company’s next event is approaching. You have the venue booked, the décor decided upon, and the caterer ready to go. Now it’s time to get people in the room. The more buzz your event obtains, the more attendees will be at your event. The more attendees at your event, the greater your company following […]

Ways to segment a market
February 25, 2019

Is Your Company Targeting the Right Audience?

When creating marketing strategies for upcoming product or service launches, many companies often attempt to target the entire general public. However, they are unable to determine techniques that successfully attract a wide variety of consumers. Product launches are failing every day due to a lack of market segmentation. By trying to reach customers that have […]

Non-profits in Central Florida receive donations
February 7, 2019

Victory Cup Initiative: Proving the Power of Storytelling

Emotion and inspiration flooded the Rollins College Alfond Sports Center yesterday morning as Central Florida philanthropists gathered for the fourth annual Victory Cup Initiative. After an extensive selection and training process, 10 Central Florida nonprofit organizations were given the opportunity to share their stories about their missions and contributions to the community. To prepare for […]

What are the Best Advertising Mediums for Small Businesses
December 21, 2018

What are the Best Advertising Mediums for Small Businesses?

When it comes to the best advertising for small businesses, you might not know where to start — especially with the abundance of affordable mediums you can now choose from. Whether it’s been awhile or you’re ready for something new, there are certain mediums that work more effectively for small businesses that might not have […]

Digital Billboard VS Traditional Billboard
December 10, 2018

Digital VS Traditional: The Best Billboard for Your Business

Out-of-home, or outdoor, advertising is a highly effective form of advertising that includes any type of advertising that reaches a consumer outside of their home (usually when they are in transit, on-the-go or waiting). Walls, vehicle wraps, banners, street furniture and billboards are all examples of outdoor advertising. The most common form of outdoor advertising […]

Barnies coffee ad
August 16, 2018

Wake Up & Smell the Creative

It’s time to wake up and smell the creative! A popular local brand that has been caffeinating Central Florida for almost 40 years, Barnie’s Coffee & Tea Co.® approached Appleton to help promote the local and global impact of its new handcrafted line, Crop•Ex. Over the past few months, Appleton’s advertising and media team has […]

orlando home seller ad creatred by media buying aency
August 8, 2018

Birds & Happy Dancing in ORRA’s Latest Videos

Serving as the local source for all your realty needs, the Orlando Regional REALTOR® Association has a large and diverse audience. Working as its advertising and media buying agency, part of our campaign work for this organization is to continually reach a broader audience of qualified prospects. To achieve this, we identified two key targets, […]

benefits of csr
July 31, 2018

How Corporate Social Responsibility Can Help You Help Others

With research increasing on the power of corporate social responsibility (CSR), companies are more aware of the impact their actions have on society. According to research conducted by Double the Donation, 93% of the world’s largest 250 companies publish annual reports on their CSR efforts. Advocacy campaigns, philanthropy and implementing social or environmental initiatives are […]