Archive for the ‘Media & Public Relations’ Category

Barnies coffee ad
August 16, 2018

Wake Up & Smell the Creative

It’s time to wake up and smell the creative! A popular local brand that has been caffeinating Central Florida for almost 40 years, Barnie’s Coffee & Tea Co.® approached Appleton to help promote the local and global impact of its new handcrafted line, Crop•Ex. Over the past few months, Appleton’s advertising and media team has […]

orlando home seller ad creatred by media buying aency
August 8, 2018

Birds & Happy Dancing in ORRA’s Latest Videos

Serving as the local source for all your realty needs, the Orlando Regional REALTOR® Association has a large and diverse audience. Working as its advertising and media buying agency, part of our campaign work for this organization is to continually reach a broader audience of qualified prospects. To achieve this, we identified two key targets, […]

benefits of csr
July 31, 2018

How Corporate Social Responsibility Can Help You Help Others

With research increasing on the power of corporate social responsibility (CSR), companies are more aware of the impact their actions have on society. According to research conducted by Double the Donation, 93% of the world’s largest 250 companies publish annual reports on their CSR efforts. Advocacy campaigns, philanthropy and implementing social or environmental initiatives are […]

social media influencer marketing
July 13, 2018

Create a Golden Social Empire

Word-of-mouth remains the most credible form of marketing; over half of Americans’ conversations revolve around brand recommendations. With a high return of organic leads and increased consumer retention, word-of-mouth is a beneficial channel that used to be reserved for only the most prominent brands. Now, using social media influencers and an influencer marketing agency, businesses […]

Vehicle Wrap
July 5, 2018

Wrap Your Mind Around This Fresh Advertising Strategy

Sometimes the key to effective advertising is making a lasting first impression. If you’re wondering what you could do to stand out with a high impact method and a low-cost approach, vehicle wraps might be your answer. Pet Alliance Vehicle Wrap Designed by Appleton Vehicle wraps are a refreshing way to promote your business as […]

creative out-of-home advertising mediums
May 22, 2018

Take the Bored Out of Billboards

There are several types of out-of-home (OOH) advertising avenues that offer impactful results to meet your unique marketing needs. OOH advertising works well in both standalone awareness campaigns or as an integrated amplifier of your overall marketing strategy. The different types of OOH advertising aren’t one-size-fits-all; each one offers different benefits to help you reach […]

April 5, 2018

Educating, Motivating and Elevating Professional Women

The Orlando Women’s Conference returned for the eighth year, bringing inspiration, empowerment and professional connections to the businesswomen of Central Florida. As an annual sponsor, we had an incredible time participating in this event. An especially engaging segment was The Impact of Engaging where our CEO, Diana LaRue, discussed the merits of volunteering on boards […]

what is a micro-influencer
March 20, 2018

Micro-Influencers with Big Impact

Rumor has it that micro-influencers have significantly altered the marketing game. As social media habits continuously evolve, marketers must adapt to consumer trends in order to maintain a competitive brand image. A recent shift in social media culture has caused consumers to veer away from supporting sponsored superstars and toward relatable social media influencers. Micro-influencer […]

February 7, 2018

Central Florida Nonprofits Shine During Victory Cup Initiative 2018

Victory Cup Initiative’s third annual philanthropic competition was a morning filled with compelling stories of service. Ten notable area nonprofits presented their inspirational messages to a team of judges, and Cannonball Kids’ cancer Foundation emerged as the grand prize winner, receiving $20,000. This year’s event awarded $52,000 in prizes and participation grants to deserving organizations […]

UCF branding
January 10, 2018

How UCF’s Claim to Fame Revamped Its Brand Image

There’s no doubt that the University of Central Florida’s (UCF) thriving success in the most recent football season has made being a college football fan (and an Orlando marketing agency) all the more interesting. The school’s level of higher education branding along with its growing athletic program continues to alter as its self-proclaimed “national championship” […]