Archive for the ‘Media & Public Relations’ Category

creative out-of-home advertising mediums
May 22, 2018

Take the Bored Out of Billboards

There are several types of out-of-home (OOH) advertising avenues that offer impactful results to meet your unique marketing needs. OOH advertising works well in both standalone awareness campaigns or as an integrated amplifier of your overall marketing strategy. The different types of OOH advertising aren’t one-size-fits-all; each one offers different benefits to help you reach […]

April 5, 2018

Educating, Motivating and Elevating Professional Women

The Orlando Women’s Conference returned for the eighth year, bringing inspiration, empowerment and professional connections to the businesswomen of Central Florida. As an annual sponsor, we had an incredible time participating in this event. An especially engaging segment was The Impact of Engaging where our CEO, Diana LaRue, discussed the merits of volunteering on boards […]

what is a micro-influencer
March 20, 2018

Micro-Influencers with Big Impact

Rumor has it that micro-influencers have significantly altered the marketing game. As social media habits continuously evolve, marketers must adapt to consumer trends in order to maintain a competitive brand image. A recent shift in social media culture has caused consumers to veer away from supporting sponsored superstars and toward relatable social media influencers. Micro-influencer […]

February 7, 2018

Central Florida Nonprofits Shine During Victory Cup Initiative 2018

Victory Cup Initiative’s third annual philanthropic competition was a morning filled with compelling stories of service. Ten notable area nonprofits presented their inspirational messages to a team of judges, and Cannonball Kids’ cancer Foundation emerged as the grand prize winner, receiving $20,000. This year’s event awarded $52,000 in prizes and participation grants to deserving organizations […]

UCF branding
January 10, 2018

How UCF’s Claim to Fame Revamped Its Brand Image

There’s no doubt that the University of Central Florida’s (UCF) thriving success in the most recent football season has made being a college football fan (and an Orlando marketing agency) all the more interesting. The school’s level of higher education branding along with its growing athletic program continues to alter as its self-proclaimed “national championship” […]

soul happy video
August 15, 2017

Unlock Potential and Discover Positivity with Soul Happy

For those seeking happiness, Soul Happy is the go-to solution for tapping into your fullest potential. Offering a readily available process to assist people in releasing their negativity, Soul Happy provides a convenient, relaxing and cutting-edge way to let the worries of your world melt away. Specifically, the brand’s patented Soul Happy Technique combines therapeutic […]

Public Relations tips
May 18, 2017

5 Effective Public Relations Tactics to Maximize Outreach

As an industry that’s consistently evolving, public relations has become a staple for creating and maintaining a successful brand. Basic tools like press releases and pitching are no longer the only PR tools that assist in getting your brand recognized and talked about. With PR trends growing to include digital marketing techniques like social media […]

Facebook for event marketing
March 2, 2017

Planning an Event? Don’t Forget About Facebook

The digital space is rapidly proving to be a successful marketing medium, especially for publicizing large and small events. You may often stumble upon marketing materials for events in the form of videos, press releases or even quick mentions on a blog, but there’s one outlet you shouldn’t forget about using to promote your next […]

how to write a press release
November 22, 2016

Hook ’em — Unlock the Secrets to a Compelling Press Release

A press release is the very first tool in a business’ arsenal when it comes to getting its information to the media. Why is utilizing the press release such an essential and universal strategy? Because the initial press release is the only opportunity you have to completely control how a story is framed; if a […]

holiday marketing ideas
October 20, 2016

Don’t Be a Grinch: Bring Joy to the World with Holiday Marketing

With autumn in full swing, the amount of upcoming holidays is longer than your wish list: Thanksgiving, Ramadan, Hanukkah, Christmas and more. To resonate with your audience and humanize your company, it’s a good idea to capitalize on the holiday season by sending your company’s warmest regards. These holiday marketing ideas can be done in […]