Archive for the ‘Digital Marketing’ Category

Google Analytics Guide
December 4, 2018

Your Go-To Google Analytics Guide

Ever wonder who’s visiting your website? Or how about where they’re coming from? Is your website giving them the information they need, or are they exiting your site and looking elsewhere? For questions like these, Google Analytics is the answer, and we have your beginner’s guide to analytics in this dynamic platform. What is Google […]

how to do a/b testing
November 29, 2018

Put Your Web Pages to the A/B Test

Building your website seemed like the hardest part. You’ve bought your domain, chosen a host, designed your pages. You’ve done all these steps, but where is everybody? Why aren’t they converting to clicks and sales? In this article, you will learn what A/B testing is, how to do A/B testing and how to implement it […]

annual report design agency work sample
November 8, 2018

‘Tis the Season to Begin Your Annual Reports

As we head toward the end of the year, you may be focused on budgeting, finalizing marketing campaigns and planning seasonal office events, but companies often neglect one of the most important projects of the year: the annual report. Annual reports typically contain research and data of a company’s finances and performance of the past […]

Social Media CPG Marketing
November 1, 2018

Deliver the Goods: 4 Ways Social Media Can Help You With CPG Marketing

What is CPG? CPG, or consumer packaged goods, are relatively inexpensive products that are frequently used and easily replaced. Most household items fall into the category of CPG, and some examples include shaving cream, soda, cleaning products and most consumables. Many of the commercials you might see during the super bowl are about packaged goods […]

Live streaming for marketing
September 11, 2018

How to Give Your Company Center Stage with Live Streaming

Whether companies are yearning to achieve a deeper connection with consumers or looking to receive instant feedback on products and concepts, they are constantly searching for more high-tech solutions to gain a competitive edge. If your company is interested in obtaining the spotlight, then look no further than live video streaming for marketing. What is […]

College Marketing Agency
September 4, 2018

Back to School: Digital Advertising for Orange Technical College

Orange Technical College (OTC) is a not-for-profit technical college that offers students numerous quality programs that help them learn industry skills needed to start a new career, attain a high school diploma, become an apprentice, learn English and expand their current skill sets. Last year, OTC came to Appleton looking for digital marketing support to […]

August 21, 2018

Now Visualize This: How to Make Your Content More Attractive

While digital and print articles are a great way to talk to your audience and provide more information about industry-related topics, there’s one strategy that can help get your customers to read more of your content. If you have information that can be displayed more visually, using infographics for marketing can provide the most ideal […]

creative advertising campaign for TBS
July 25, 2018

Money. Fame. Love. TBS Can Help with One of These.

For over eight years Appleton has provided full marketing and advertising support for TBS Factoring Service. From the F-word anniversary campaign to environmental branding for its new location, we’ve done it all for TBS Factoring. One of our most recent projects completed was this creative advertising campaign, which ran in both print and digital mediums, […]

what happened to google adwords
July 20, 2018

Google is Making Some Big Changes, Here’s What They Mean for You

Google recently announced that it will be making some changes to its ad services. The tech giant’s Senior Vice President of Ads and Commerce, Sridhar Ramaswamy, broke the news that some services will be rebranded, while others will be disappearing in order to provide simpler solutions to advertisers. At a glance: Google Adwords is being […]

social media influencer marketing
July 13, 2018

Create a Golden Social Empire

Word-of-mouth remains the most credible form of marketing; over half of Americans’ conversations revolve around brand recommendations. With a high return of organic leads and increased consumer retention, word-of-mouth is a beneficial channel that used to be reserved for only the most prominent brands. Now, using social media influencers and an influencer marketing agency, businesses […]