Archive for the ‘Digital Marketing’ Category

How to use Instagram Stories for Marketing
February 11, 2019

Think Outside the Squares: How to Use Instagram Stories to Grow Your Brand

The days of Instagram solely being a photo and video sharing platform are long gone. With the everchanging climate of digital marketing and social media, relying on static posts isn’t enough for a brand to stay fresh and competitive. Instagram Stories, a feature that allows users to post photos or videos for only 24 hours, […]

ppc advertising
January 8, 2019

Are You Looking to Drive More Traffic to Your Website?

You might have heard how successful pay-per-click (PPC) advertising can be in terms of return on investment (ROI) for your company. But many people wonder when is the right time to start implementing this highly targetable and effective advertising medium? In this article, we’re going to start with the basics about PPC advertising services, but […]

What are the Best Advertising Mediums for Small Businesses
December 21, 2018

What are the Best Advertising Mediums for Small Businesses?

When it comes to the best advertising for small businesses, you might not know where to start — especially with the abundance of affordable mediums you can now choose from. Whether it’s been awhile or you’re ready for something new, there are certain mediums that work more effectively for small businesses that might not have […]

Google Analytics Guide
December 4, 2018

Your Go-To Google Analytics Guide

Ever wonder who’s visiting your website? Or how about where they’re coming from? Is your website giving them the information they need, or are they exiting your site and looking elsewhere? For questions like these, Google Analytics is the answer, and we have your beginner’s guide to analytics in this dynamic platform. What is Google […]

how to do a/b testing
November 29, 2018

Put Your Web Pages to the A/B Test

Building your website seemed like the hardest part. You’ve bought your domain, chosen a host, designed your pages. You’ve done all these steps, but where is everybody? Why aren’t they converting to clicks and sales? In this article, you will learn what A/B testing is, how to do A/B testing and how to implement it […]

annual report design agency work sample
November 8, 2018

‘Tis the Season to Begin Your Annual Reports

As we head toward the end of the year, you may be focused on budgeting, finalizing marketing campaigns and planning seasonal office events, but companies often neglect one of the most important projects of the year: the annual report. Annual reports typically contain research and data of a company’s finances and performance of the past […]

Social Media CPG Marketing
November 1, 2018

Deliver the Goods: 4 Ways Social Media Can Help You With CPG Marketing

What is CPG? CPG, or consumer packaged goods, are relatively inexpensive products that are frequently used and easily replaced. Most household items fall into the category of CPG, and some examples include shaving cream, soda, cleaning products and most consumables. Many of the commercials you might see during the super bowl are about packaged goods […]

Live streaming for marketing
September 11, 2018

How to Give Your Company Center Stage with Live Streaming

Whether companies are yearning to achieve a deeper connection with consumers or looking to receive instant feedback on products and concepts, they are constantly searching for more high-tech solutions to gain a competitive edge. If your company is interested in obtaining the spotlight, then look no further than live video streaming for marketing. What is […]

College Marketing Agency
September 4, 2018

Back to School: Digital Advertising for Orange Technical College

Orange Technical College (OTC) is a not-for-profit technical college that offers students numerous quality programs that help them learn industry skills needed to start a new career, attain a high school diploma, become an apprentice, learn English and expand their current skill sets. Last year, OTC came to Appleton looking for digital marketing support to […]

August 21, 2018

Now Visualize This: How to Make Your Content More Attractive

While digital and print articles are a great way to talk to your audience and provide more information about industry-related topics, there’s one strategy that can help get your customers to read more of your content. If you have information that can be displayed more visually, using infographics for marketing can provide the most ideal […]