Archive for the ‘Digital Marketing’ Category

Landing Pages
June 10, 2019

Land Major Benefits with Video on Your Landing Page

Marketers have wondered, if a picture is worth 1,000 words, then how much is video? This philosophical question, along with some hard-hitting statistics, have lead companies to believe that video has the potential to say a lot more. This explains why so many companies are deciding to include video in everything, especially landing pages. Adding […]

Search engine optimization
May 21, 2019

How the Different Search Engines Affect Your Business

To give you what you need quickly and accurately, search engines are designed to take requested information and extract it from the vast amount of information available on the internet. Because each search engine fulfills their own unique roles, understanding the ins and outs of each will give you a better idea on how properly […]

TBS Like a Boss ad
May 15, 2019

Take the Driver’s Seat Like a Boss With TBS

TBS aims to provide cash flow solutions, insurance, freight shipping and more for independent truck owners and operators as well as other individuals interested in starting a trucking business. TBS has grown to be a thriving, all-service trucking business getting its start more than half a century ago. Over the past 10 years, Appleton has […]

I-4 Ultimate Project
May 8, 2019

Get Up to Speed on the I-4 Ultimate Improvement Project

We are now in the fourth year of the six-year I-4 Ultimate Improvement Project, and much progress has been made since the project broke ground in 2015. Now that the majority of the past few years have been spent working on underground foundation, drivers will now see rapid improvements above the ground, including bridge formations […]

shutting down Google Plus
April 29, 2019

Why Did Google Plus Shut Down?

It’s official: Google is shutting down Google Plus for consumers. The renowned technology company has waved its white flag on Google Plus, also known as Google+ or G+, and has began its process of deleting all consumer accounts on the platform. But what happened? Why did Google Plus fail? Google Plus’ Beginnings When Google Plus […]

PR Measurement Tactics
April 17, 2019

Your Guide to PR Measurement Strategy

So you’re brainstorming ideas for your company’s new PR campaign. You have some unique ideas that you think audiences will respond positively to, so you put them all together and launch them. You think people are growing interested in your company and the campaign is running effectively. But how do you really know? When creating […]

Event Marketing Strategies
April 3, 2019

Why Should You Use Social Media to Promote Your Company’s Event?

Your company’s next event is approaching. You have the venue booked, the décor decided upon, and the caterer ready to go. Now it’s time to get people in the room. The more buzz your event obtains, the more attendees will be at your event. The more attendees at your event, the greater your company following […]

Ways to segment a market
February 25, 2019

Is Your Company Targeting the Right Audience?

When creating marketing strategies for upcoming product or service launches, many companies often attempt to target the entire general public. However, they are unable to determine techniques that successfully attract a wide variety of consumers. Product launches are failing every day due to a lack of market segmentation. By trying to reach customers that have […]

How to use Instagram Stories for Marketing
February 11, 2019

Think Outside the Squares: How to Use Instagram Stories to Grow Your Brand

The days of Instagram solely being a photo and video sharing platform are long gone. With the everchanging climate of digital marketing and social media, relying on static posts isn’t enough for a brand to stay fresh and competitive. Instagram Stories, a feature that allows users to post photos or videos for only 24 hours, […]

ppc advertising
January 8, 2019

Are You Looking to Drive More Traffic to Your Website?

You might have heard how successful pay-per-click (PPC) advertising can be in terms of return on investment (ROI) for your company. But many people wonder when is the right time to start implementing this highly targetable and effective advertising medium? In this article, we’re going to start with the basics about PPC advertising services, but […]