Archive for the ‘Branding & Campaigns’ Category

PR Measurement Tactics
April 17, 2019

Your Guide to PR Measurement Strategy

So you’re brainstorming ideas for your company’s new PR campaign. You have some unique ideas that you think audiences will respond positively to, so you put them all together and launch them. You think people are growing interested in your company and the campaign is running effectively. But how do you really know? When creating […]

Event Marketing Strategies
April 3, 2019

Why Should You Use Social Media to Promote Your Company’s Event?

Your company’s next event is approaching. You have the venue booked, the décor decided upon, and the caterer ready to go. Now it’s time to get people in the room. The more buzz your event obtains, the more attendees will be at your event. The more attendees at your event, the greater your company following […]

CareerSource Orlando
March 21, 2019

Making an Impact for CareerSource Central Florida

CareerSource Central Florida (CSCF) is a premier workforce solution for businesses and career seekers in Central Florida. After training and preparing  individuals in Central Florida, CSCF connects them to local industries that have long-term, high-growth careers. These connections allow for businesses to stay competitive with fresh talent and ultimately help the community flourish. To recap […]

Ways to segment a market
February 25, 2019

Is Your Company Targeting the Right Audience?

When creating marketing strategies for upcoming product or service launches, many companies often attempt to target the entire general public. However, they are unable to determine techniques that successfully attract a wide variety of consumers. Product launches are failing every day due to a lack of market segmentation. By trying to reach customers that have […]

Habitat for Humanity Orlando Women Build
February 21, 2019

Women Build 2019: Making a Difference One Nail at a Time

Calling all women in the Orlando area! Grab your hard hats and tool boxes, and get ready to make a difference. On March 8th, Habitat for Humanity Greater Orlando & Osceola County is hosting Women Build Day 2019. Women Build is Habitat for Humanity’s biannual event through which women come together to fundraise and build […]

How to use Instagram Stories for Marketing
February 11, 2019

Think Outside the Squares: How to Use Instagram Stories to Grow Your Brand

The days of Instagram solely being a photo and video sharing platform are long gone. With the everchanging climate of digital marketing and social media, relying on static posts isn’t enough for a brand to stay fresh and competitive. Instagram Stories, a feature that allows users to post photos or videos for only 24 hours, […]

Non-profits in Central Florida receive donations
February 7, 2019

Victory Cup Initiative: Proving the Power of Storytelling

Emotion and inspiration flooded the Rollins College Alfond Sports Center yesterday morning as Central Florida philanthropists gathered for the fourth annual Victory Cup Initiative. After an extensive selection and training process, 10 Central Florida nonprofit organizations were given the opportunity to share their stories about their missions and contributions to the community. To prepare for […]

orlando web design agency lends its talents to lightpath technologies
November 20, 2018

The Optics of Effective Web Design with LightPath Technologies

Have you ever wondered how lenses like the ones in cameras or microscopes are made? Meet LightPath Technologies, a leader in optics and photonics solutions for more than 30 years. As an optics manufacturer, LightPath designs, creates and distributes critical machinery components, including lenses, collimators and assembly products. LightPath’s vision is to grow into a […]

pet alliance furball
November 12, 2018

The 2018 Annual Furball Gala Was a Purr-fectly Electric Night

Pet Alliance of Greater Orlando’s annual Furball gala was an evening of electrifying moments. The event took place on Saturday, November 10th at the Four Seasons Resort Orlando at Walt Disney World® Resort. The proceeds from the event benefited Pet Alliance of Greater Orlando’s community programs which help create better lives for the pets who […]

copywriting for radio advertising
September 25, 2018

Don’t Change the Station: How a Great Script Can Improve Your Radio Advertisement

Radio advertising has an “unlimited visual budget.” This means images and graphics cannot be utilized in this advertising medium, and you must sell your product or service using only your script. Therefore, it’s important to hire an expert radio advertising agency to effectively grab and keep your potential consumer’s attention. Radio as an Advertising Medium […]