Archive for the ‘Branding & Campaigns’ Category

How to use Instagram Stories for Marketing
February 11, 2019

Think Outside the Squares: How to Use Instagram Stories to Grow Your Brand

The days of Instagram solely being a photo and video sharing platform are long gone. With the everchanging climate of digital marketing and social media, relying on static posts isn’t enough for a brand to stay fresh and competitive. Instagram Stories, a feature that allows users to post photos or videos for only 24 hours, […]

Non-profits in Central Florida receive donations
February 7, 2019

Victory Cup Initiative: Proving the Power of Storytelling

Emotion and inspiration flooded the Rollins College Alfond Sports Center yesterday morning as Central Florida philanthropists gathered for the fourth annual Victory Cup Initiative. After an extensive selection and training process, 10 Central Florida nonprofit organizations were given the opportunity to share their stories about their missions and contributions to the community. To prepare for […]

orlando web design agency lends its talents to lightpath technologies
November 20, 2018

The Optics of Effective Web Design with LightPath Technologies

Have you ever wondered how lenses like the ones in cameras or microscopes are made? Meet LightPath Technologies, a leader in optics and photonics solutions for more than 30 years. As an optics manufacturer, LightPath designs, creates and distributes critical machinery components, including lenses, collimators and assembly products. LightPath’s vision is to grow into a […]

pet alliance furball
November 12, 2018

The 2018 Annual Furball Gala Was a Purr-fectly Electric Night

Pet Alliance of Greater Orlando’s annual Furball gala was an evening of electrifying moments. The event took place on Saturday, November 10th at the Four Seasons Resort Orlando at Walt Disney World® Resort. The proceeds from the event benefited Pet Alliance of Greater Orlando’s community programs which help create better lives for the pets who […]

copywriting for radio advertising
September 25, 2018

Don’t Change the Station: How a Great Script Can Improve Your Radio Advertisement

Radio advertising has an “unlimited visual budget.” This means images and graphics cannot be utilized in this advertising medium, and you must sell your product or service using only your script. Therefore, it’s important to hire an expert radio advertising agency to effectively grab and keep your potential consumer’s attention. Radio as an Advertising Medium […]

orlando home seller ad creatred by media buying aency
August 8, 2018

Birds & Happy Dancing in ORRA’s Latest Videos

Serving as the local source for all your realty needs, the Orlando Regional REALTOR® Association has a large and diverse audience. Working as its advertising and media buying agency, part of our campaign work for this organization is to continually reach a broader audience of qualified prospects. To achieve this, we identified two key targets, […]

benefits of csr
July 31, 2018

How Corporate Social Responsibility Can Help You Help Others

With research increasing on the power of corporate social responsibility (CSR), companies are more aware of the impact their actions have on society. According to research conducted by Double the Donation, 93% of the world’s largest 250 companies publish annual reports on their CSR efforts. Advocacy campaigns, philanthropy and implementing social or environmental initiatives are […]

Vehicle Wrap
July 5, 2018

Wrap Your Mind Around This Fresh Advertising Strategy

Sometimes the key to effective advertising is making a lasting first impression. If you’re wondering what you could do to stand out with a high impact method and a low-cost approach, vehicle wraps might be your answer. Pet Alliance Vehicle Wrap Designed by Appleton Vehicle wraps are a refreshing way to promote your business as […]

how to make your brand buzz-worthy
June 6, 2018

5 Buzz-Worthy Ways to Get Consumers Talking About Your Brand

You may already know when it comes to satisfying your customers, above all, you should focus on the quality of your content and message. Not only is this true in regards to the product or service you offer, but this should also prove to be true with the way you communicate and handle your audience. […]

marketing makeover for Bella Mademoiselle
May 15, 2018

A Marketing Makeover That Benefits the Environment

Where beauty meets sustainability is Bella Mademoiselle Cosmetic’s specialty. With a wide range of eco-friendly products, Bella Mademoiselle works to protect the environment while offering the best in beauty care. Beginning with audience identification, our beauty branding agency pinpointed who would best benefit from Bella Mademoiselle’s product line. We determined that worldly, fashionable young women […]