Branding Matters

Branding – a term that originally referred to a means to distinguish one’s cattle from another’s – is now more commonly known in the marketing world as a trademark which distinguishes a company’s identity. A strong brand makes a contribution to a consumer’s identity, building client loyalty.

At Appleton, we work with clients to elevate their brand status. After 25 years in the business, we have perfected a marketing evaluation method that pinpoints a brand issue and offers a tactical method for resolution.

Charlie Osborne at smartplanet.com offers some interesting bullet-points for companies to consider when developing their brand. Her main points align with Appleton’s own brand philosophy:

Branding for the small business is more than a logo design and a website
Lifestyle is a critical message to express through your brand
Effective branding can strengthen relationships
Facebook users have very specific needs from a brand page
Make sure your brand spans all mediums

Your brand matters – use it wisely.

Appleton Creative is an award-wining boutique agency that provides marketing solutions through all mediums – all in-house. To contact Appleton about your branding needs, please reach out to Amy Wise at 407-246-0092 x7 and amy@appletoncreative.com. Appleton Creative is located in Orlando, Florida.