Yogen Früz Names Appleton Creative Agency of Record
FOR IMMEDIATE RELEASE
YOGEN FRÜZ NAMES APPLETON CREATIVE AGENCY OF RECORD
Appleton Creative to Manage Public Relations and Social Media Development
Orlando, FL. – September 10, 2014 – Yogen Früz, a worldwide frozen yogurt dessert franchise with over 1,400 locations in 46 countries, signed Appleton Creative as their Agency of Record for the Florida franchise. Appleton Creative will use public relations and social media strategy expertise for the upcoming Yogen Früz locations.
Yogen Früz developed a unique blending system which combines delicious and nutritious frozen yogurt with fresh fruit, allowing consumers to customize their own flavor combinations. Yogen Früz’s yogurt is made with real milk packed with vitamins, probiotics and antioxidants, making each serving low in fat and high in fiber. With so many health benefits, Yogen Früz is the dessert destination for families around the world.
Yogen Früz chose Appleton Creative to create and manage their public relations portfolio for their new Central Florida locations. With five locations opening this fall, Appleton will assist with each launch and grand opening, followed by content creation and management of various social media pages.
“Yogen Früz is different. It’s an internationally proven success and we’re excited to introduce Central Florida to the brand. We needed to find an agency that knows and cares about this market,” said Roberto Roca, Master Franchisee for Yogen Früz’s Orlando locations. “Appleton Creative is the perfect choice to lead our public relations and social media efforts.”
To do so, Appleton Creative will reach out to the local media, bloggers, press releasers and key influencers. Appleton will create a monthly social media calendar designed to incorporate keywords, phrases and messaging that supports their brand and goals. “We are excited to be working with Yogen Früz. The product is superior. We can’t wait to introduce it to our community,” said Diana LaRue, President at Appleton Creative.
About Yogen Früz
Yogen Früz is a leader in the frozen yogurt dessert industry with over 1,400 locations in 46 countries, ranging from the United States and Bahamas to Korea. Yogen Früz began in 1986 in Toronto, Canada and has expanded with the success of their unique blending system, which allows customers to create a personalized frozen yogurt and fresh fruit flavor combination. Customers are guilt-free with their frozen yogurt dessert choices as everything is equally healthy, nutritious and delicious.
About Appleton Creative
Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production – all in house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or firstname.lastname@example.org.
Appleton Creative Contact:
539 Delaney Avenue
Orlando, Florida 32801