Why Lady Gaga is a Marketing Genius

With five Grammy Awards, 23 million albums and 64 million singles sold worldwide, Lady Gaga has achieved complete pop icon success amid a drastically changing music industry and a rough economy. While few recognize Gaga for her business prowess, there’s no denying that she single-handily redefined what we’ve come to know as the die-hard fan.

For a more detailed look at why Lady Gaga is a marketing genius, visit: 5 Marketing Lessons From Lady Gaga. Here are the reasons we love:

Social Networking

LittleMonsters.com is Lady Gaga’s own social network for her die-hard fans. Fans set up profiles, find links for concert dates and discuss everything Gaga. They even get their own @LittleMonsters.com email address. She visits and engages the site weekly, posting pictures and digitally interacting with her fans. Now while building your own entire social networking site may be out of the question, cultivating a community online geared towards your most loyal clientele is a rewarding and doable task.


From Lady Gaga’s Little Monsters to Justin Bieber’s Beliebers, giving your fans an identity does a number of productive things. With a distinct identity comes a set of recognizable behavioral and personal characteristics that everyone with that name shares. Nothing gives fans a better sense of belonging. What would you name your community of loyal customers?

Engaging your audience strategically will prove to be one of the most important tasks for your brand’s success.  Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production – all in house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.


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