Utilize Pinterest Ads to Pin Your Way to the Top of the Board

People are in a unique mindset when they use Pinterest. They are actively pursuing an idea or looking to purchase something, which is great for business platforms because pinterest delivers content to people who are ready to discover new things. Pinterest is often overlooked when it comes to advertising on social media but it can bring your marketing efforts to the next level by offering a different way to experience a brand. The best pins are often visually pleasing, tell a story and make people curious to learn more about what your brand has to offer. Learning how to navigate through Pinterest ads in a professional manner will give your brand a variety of advertising opportunities.

Promoted Pins

This is Pinterest’s most simple ad format. It looks just like a normal pin, but is used to encourage marketing goals, such as brand awareness, engagement and traffic. If you purchase a Pin, it will extend your reach, which allows more users to see your content while using the platform. These Pins will surface in your desired audience’s home feed, category feeds and relevant search results. If you want to know a little more about the benefit and services of promoted Pins, check it out here.

Promoted Video Pins

This is a next-level, action packed advertisement strategy. It’s a great way to tell a more detailed story, with a clear storyline. Showing the product or service in action makes a huge difference in how the audience perceives it. This helps them see how it could fit into their everyday life. The greatest part about video pins, if done correctly, is how they can tell a story without saying a single word. The most powerful video pins should be comprehendible without audio. Lastly, because adults have attention spans of only 8 seconds, it is recommended to keep your videos short and simple, leaving them under 20 seconds.

Promoted Carousels

This is a different type of advertisement strategy designed for Pinners to swipe through multiple images from a brand. Although you can’t include videos on this type of ad, this format allows for a business to post up to five images to tell a more in-depth story about a specific product or service.

Tips to Creating a Successful Pinterest Ad

1. Focus on Brand
The product or service you’re advertising should be recognizable at first glance. Use images that reflect your brand accurately. Always include your brand’s logo somewhere on the image.
2. Give Examples
Make it clear to your audience how they could use your brand’s service or product to their advantage. How would it benefit them? Why should they have it? Show good examples to prove to them that they need this in their life.
3. Quality Images
Using a high-quality image that stands out to people on their feed will make people want to learn more. Having the capability to easily click through to the website is a great indicator to help drive traffic.
4. Add Text
A Pinterest description is a small box of text that comes from utilizing keywords and relevant hashtags. Pinterest image descriptions help Pinterest users understand what is in an image and gives them a reason to click through to the website.

Remember to keep in mind that although these tips can be helpful, there are professional marketing companies out there, such as Appleton, designed to help you.

Remember to Pick a Goal

Another important thing to keep in mind when starting your Pinterest journey is to have a goal in mind. What is it that you want to reach? Do you want to grow sales or increase brand awareness? Decide what works for your business because that will shape your Pinterest campaign significantly. Repositioning your efforts can be not only hard to do, but hard to recognize when you need to. Professional digital and social marketing companies, such as Appleton, know what’s right for you and how to help.

Every brand is different. We understand that sometimes it’s hard to know what’s right for you — that’s why Appleton is here to help. Appleton is an award-winning, full-service online marketing agency located in Orlando, Florida. Appleton works with local, national and international clients to deliver custom content, persuasive online ads and expertly crafted campaigns. By implementing valuable and shareable digital content strategies, Appleton can create the perfect social and online marketing experience for your brand and audience. Your Internet advertising goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.


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