The Latest Reasons to Update Your Website

The amount of people using the internet is increasing rapidly every day. According to the US Department of Commerce, e-commerce has grown 44%. As people rely on the internet on a daily basis, its necessary to draw in potential clients and consumers through your website. This is important to generate sales and credibility.

It’s time to make the investment to revamp your website and come up with an effective website content strategy. If you’re not convinced already, keep reading.

You Only Have .05 Seconds

It takes 0.05 seconds for a consumer to decide if they like your website or not. Attracting the consumer past this time frame means winning their attention and further engaging them with your content. Does your website have striking images and video? Does your content align with your company’s mission and goals? These are important aspects that attract consumers to your website.

To maximize your target audience engagement potential, consult with your marketing agency — they can create innovative content for your website. If you’re stuck on content creation, read about these snackable content ideas that can help support your content marketing.

Design Appeal is for Real!

The design and function of your website is of the utmost importance and sets the tone for your brand.

The first step to a website redesign is to think about the needs of your audience and the benefits they will get from coming to your website. Once you’ve determined your target audience, you must design your website content strategy to align with the goals of your business and the needs of your audience in order to keep them interested.

Here are some basic tips to make your website redesign a success:

Ensure your website is formatted for multiple channels: In today’s technological society, over 50% of all website traffic is produced through smartphones. Thus, your website must be mobile friendly so those audiences away from their computers can access it at all times. Not only is mobile friendliness important, but so is the page speed of your website on mobile. Connect with your marketing agency to make sure your page speed passes the test.

The use of video and enticing images: According to Cisco’s Visual Networking Index, by 2022, videos will account for about 80% of consumer internet traffic. You need engaging content, such as video or visually alluring images, to keep your visitor’s attention. It’s true when they say a picture is worth a thousand words. You can even entice your audience with infographics to get your point across in a more colorful, shareable way.

Easy-to-navigate: Information and content needs to be easy to access, flexible to change and ultimately absorbable — this is called UX/UI, which stands for user experience user interface. Use headings and clearly identifiable menu options to make your website easy-to-navigate rather than provide a bulk of information at once. Users who find your site pleasant are more likely to stay and engage with the site. Marketing agencies are experienced in website development and can redesign your site to be user-friendly and appeal to your target audience to increase engagement levels.

For more on why and how to improve the quality of your website design, read about it here.

Consider the Future

Take a moment to think about a long-term investment in improving your site and later on, your own business. An engaging and responsive website with plenty of thought and a collectively effortless display could be the key to brand success and decreasing excess costs in later years. You deserve a thriving business and making this investment will allow it to reach its full potential and succeed. So what are you waiting for?

Get ahead of the competition and revamp your website today! Appleton is an award-winning, full-service advertising agency that specializes in Orlando web design services. Appleton works with local, national and international clients to deliver powerful, responsive websites that are specifically designed to be seen first in search engines. Reach your target customers in the right places and establish highly qualified leads with a dynamic and accessible website. Your web design and development goals are worth a conversation: contact us at 407-246-0092 or

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