TBS Factoring Riding High with Iconic Hood Ornaments
Located in Oklahoma City, TBS Factoring Service is a multi-billion dollar company that has been a leader in the factoring industry in the US for over 50 years. They provide truckers and operators with cash flow solutions, insurance, bookkeeping, freight and more. With TBS on your side, you can get paid right away!
Seeking the help of its long-term agency, TBS asked Appleton to create an advertising campaign that would catch the attention of its clients, truckers. And the only thing truckers like more than getting paid quickly, is a decked out big rig and the accessories that go with it. What is on top of the hood is almost as relevant as what is under the hood. So, the Appleton team set out on a new kind of creative mission–hood ornament shopping!
With our new bling in hand, Appleton began photographing the hood ornaments. The trick was that hood ornaments are installed on trucks and we weren’t about to find a volunteer that would let us drill into their vehicle for a photo op. Getting these photos was not going to be an easy task, but we were up for the challenge. It took lots of hands, fishing line and an abundance of patience. (See below for a behind the scenes shot of this). Next step: Photoshopping the details to look like the ornaments were actually attached to the truck.
Our team of experienced copywriters got to work on creative headlines that cleverly matched the featured hood ornaments and exemplified the benefits that TBS has to offer its clients. As with all of our campaigns, we create the assets that will most strategically target our client’s specific demographic. In this case, TBS’ campaign included traditional print, social media and digital advertising. The final product was an advertising campaign that can be used across platforms, including the series of print ads shown here. The campaign caught truckers’ attention and reinforced the benefits of factoring with TBS.
Locally or nationally, our team helps our clients accomplish their marketing goals. Print advertising, social media and digital marketing are just a few ways you can advertise your company and why people should use your products or services. Appleton is an award-winning, full-service Orlando advertising agency that works with local, national and international clients to deliver impressive ad campaigns, branding, print, web, public relations, social media and video service — all in-house. Your marketing goals are worth a conversation: contact us at 407-246-0092 or firstname.lastname@example.org.