Seaside National Bank & Trust Charters a New Course with a Website Clients Can Easily Navigate
Seaside National Bank & Trust has continued to focus on its clients by providing high-touch service with a one-on-one commitment you won’t find anywhere else. While providing its clients with five-star banking, insurance and wealth management services, Seaside National Bank & Trust has been growing internally. They have grown exponentially since they formed and most recently acquired The Vaughn Group, Inc.
Seaside Bank approached its long-time partner, Orlando-based web design agency, Appleton Creative with the desire to take its website to the next level to ensure its clients the best online experience possible.
Unlike some other corporate-scale banks whose main focus is turning a profit, Seaside Bank’s number one focus is its clients. As a Seaside client, Caribbean Radiation Oncology Center, states, “If you are looking for a bank that genuinely wants you to prosper, Seaside is your bank.” With that mentality, both Appleton and Seaside knew the new website design should accentuate the innovative financial solutions Seaside provides its clients.
With all of the positive feedback Seaside Bank has received from the relationships formed with its clients, Appleton’s digital marketing team recognized the new website’s design needed to concentrate on accentuating these relationships. With that in mind, Appleton designed a contemporary, highly visual layout for the new website, which included showcasing many of the actual clients’ faces and testimonials. Beyond that, it was also crucial to highlight the advanced solutions and services, which keep these clients continuously happy. By segmenting its services for wealth management, private and commercial banking, insurance and The Seaside Institute into their own individualized pages, Appleton was able to help Seaside conveniently communicate all of the professional financial assistance services it offers in a simple and engaging fashion.
Another major necessity Appleton recommended to ensure client satisfaction, included upgrading the website to feature a responsive design. Appleton identified that Seaside Bank’s clients don’t always have time to access their desktop computer. But, that doesn’t mean they won’t still need access to their personal or corporate financial information. Utilizing Appleton, an Orlando web design agency, that has more than 20 years of combined programming and development experience, Seaside Bank was able to apply a responsive layout to the new site. By doing so, Seaside Bank advanced its level of services to its clients by providing convenient, user-friendly online banking access, no matter where they might be or what device they use.
Of course, as an Orlando web design agency, Appleton focused on the blueprint of the new Seaside Bank website to ensure it featured a contemporary look and a clean feel. By providing recommendations for content placement throughout the site to elevate it’s level of search engine optimization (SEO), Appleton’s digital marketing team was able to work with its web strategists to tactfully place pertinent content in the best webpage locations and ultimately increase the organic search rankings of Seasidebank.com.
Seaside Bank knew it wanted to be vocal about the new website and how it helps improve the online banking experience for its clients. Through some research and communication with its client, Appleton determined the most effective digital marketing plan for Seaside Bank’s new website announcement would come via regional eblasts. Appleton designed eblasts that could be shared with client advisors in each of the four Florida regions, who could then share that content with their individual clients.
While email marketing can be an effective communication channel if used correctly, the attention span of U.S. adults is dwindling yearly and currently is less than that of a goldfish. The Appleton team knew it was essential to quickly capture the eyes of Seaside Bank’s audiences with a captivating eblast design. By mirroring the fresh, clean and contemporary look of the new Seaside Bank website, Appleton designed a series of cohesive region-specific eblasts. By keeping the aesthetic of the eblasts consistent with the updated feel of the new website, they offered a preview of the new design.
Let’s face it; even if your company has top-rate customer service and care, it’s going to need a strong digital persona to back up that claim. Don’t lose out on new business opportunities because your website isn’t fresh, inviting and easy to use. Appleton Creative is an award-winning, full-service advertising agency that specializes in Orlando web design services. Appleton works with local, national and international clients to deliver powerful, responsive websites that are specifically designed to be seen first in search engines. Reach your target customers in the right places and establish highly qualified leads with a dynamic and accessible website. Your web design and development goals are worth a conversation: contact us at 407-246-0092 or firstname.lastname@example.org.