Olympic Advertising in Sochi 2014 Taking Its Own Gold Medal
As our US team is shooting for more gold this Olympic season, advertisers are also out reaching for the stars. Ads account for 28% of Olympic programming, approximately 5,500 minutes in length!
Here are some fun facts on everything advertising for the 2014 Olympic Games in Sochi, Russia:
- Ad sales are at an all-time high; revenue is expected to exceed $1 billion.
- One 30-second ad in the 2014 Sochi Games is running for an average of $96,000.
- The 2014 Olympics include 12 new events, for a total of 98 events.
- NBC is airing an unprecedented 1,539 hours of the Sochi Olympic Games.
The Olympics is a perfect opportunity to get a message across, as viewers are less likely to fast-forward through commercials during sporting events. These Games have brought in more money than ever before. You should join the rest of America cheering on our Fortune 500 companies and athletes.
Go for the gold with Appleton Creative, an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production – all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or firstname.lastname@example.org.