Juicy News – Spring 2013

Expressway Authority’s Designated Texter Campaign Goes National

Did you now that drivers who send and receive text messages are 23 times more likely to cause a car accident? The Orlando-Orange County Expressway Authority launched the Designated Texter campaign to curb distracted driving on the roadways. Appleton Creative was commissioned to design and produce the marketing materials for the Designated Texter campaign including website landing pages, print ads, and billboard. Our imaginative designers and copywriters also created scripts and storyboards for TV commercials and radio PSA’s. Make the pledge today and go to www.ExpresswayAuthority.com. To read the national report by the Huffington Post, click here.

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