Proctor & Gamble CEO Spices Up Digital Advertising Efforts
What’s a marketing guru like Proctor & Gamble to do when an astonishing ad budget leads to cost-cutting strategies and laying off over a thousand employees?
According to this article from Business Insider, P&G CEO Robert McDonald realized it was time to find a cost effective way to increase business prospects after seeing a mere 6 percent increase in sales from ad-spend.
How do they plan to solve this problem? By moving some advertising efforts to the digital world.
Much like traditional media, social media has a plethora of avenues and audiences for advertisers to target. Sites like Facebook and Google have proved to be efficient on return of investment – causing many businesses to go digital.
Although P&G hasn’t completely lost sight of traditional ads, current social media efforts are sizzling success. After starting a campaign for Old Spice, the company saw 1.8 billion impressions. An article from the Acquisition Engine says more people watched Old Spice videos online in 24 hours than those who watched Obama’s presidential victory speech.
Does your business plan need to go digital? In order to properly design a Facebook page, business owners are smart to consider upkeep and dedication to the tool. According to McDonald, “Return on investment of the advertising when properly designed, when the big idea is there, can be much more efficient.”
Are you interested in cost-effective ways to increase your business prospects? Let Appleton Creative show you how!