Appleton Creative is proud to welcome a new client – Kids Beating Cancer, an organization dedicated to increasing access to treatment for children with cancer and other life-threatening diseases. Founded in 1992 by Margaret Voight Guedes, Kids Beating Cancer was inspired by the devastating loss of Margaret’s son, John. At nine years old, John was a fighter – he battled cancer for four years before his passing. His generous spirit and will to survive moved his mother to create a memorial foundation. Today, Kids Beating Cancer has raised over $8 million and served over 5,400 children.
So how can Appleton help an organization that helps so many children? We are helping to create a broader awareness of Kids Beating Cancer through social marketing, adding content to make their website an information source for users, and adding an online social events calendar to increase community engagement. We’ve signed on to host, edit and maintain the Kids Beating Cancer site, and we are looking forward to a great new partnership!