Luxury Real Estate Brand Finds Success With Enhanced Marketing

Nestled within 1,900 acres of lush Central Florida landscape, Bella Collina is a luxury golf course community. Bella Collina offers residents a variety of amenities: a Sir Nick Faldo-designed golf course, scenic walking trails, tennis complex, a full-service spa, resort-style community pool and two on-site clubhouse restaurants. Bella Collina needed a marketing campaign as elevated as its branding — one that reflected the quality of life its audience would experience in a Bella Collina property.

The Power of Stunning Video Assets

Bella Collina reached out to the Appleton team with the goal of finding quality leads and potential buyers who would appreciate the luxury lifestyles of its brand. Since they’ve been with our team, we’ve provided Bella Collina with a variety of services to support their goals. Our team shot, edited and produced several video marketing assets — each one showing off the stunning landscape, amenities, homes and condos throughout the Bella Collina property. Video messaging not only showcases the luxury brand, it also helps messaging stick with Bella Collina’s audience. Recent data says 72% of consumers would rather learn about products or services via video over text, and those who watch video content are more likely to trust a featured brand. Their team can use the videos across their website, social media posts and in other promotional materials.

Enhanced Paid Marketing Campaign

An equally important avenue to reach Bella Collina’s goals is from a strategic paid marketing campaign. Using targeted marketing, Bella Collina concentrated its outreach to a two-pronged approach: REALTORS® ready to sell gorgeous properties and buyers ready to invest in a new home. Our team created personalized targeting across the Google Ads network and social media, including Facebook, YouTube and LinkedIn. We also equipped Bella Collina with updated landing pages for cell phones and other mobile devices to streamline conversions once a potential buyer clicked on the ad. This helped increase mobile conversion rates a whopping 190%.

With refreshed and targeted marketing strategy, Bella Collina is on its way to accomplishing its marketing goals — one potential buyer at a time. Is your brand ready to take the next step? Appleton is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production — all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.