Back to School Branding for St. James Cathedral School

St james cathedral school

To display its commitments to excellence and spirituality, St. James Cathedral School enlisted Appleton’s help with enhancing its school branding efforts. The school wanted a strong brand that conveys its Catholic roots and devotion to service learning.

Open since 1928, St. James Cathedral School is a Catholic school in Downtown Orlando where children pre-kindergarten through 8th grade grow and thrive. Dedicated to comprehensive academics, educational ministry and service to others, students benefit from a small teacher-to-student ratio, child-centric teaching, an engaged parent base and a location that allows for the curriculum to extend beyond the classroom.

Appleton was eager to spend time learning more about the school’s familial values and mission. The team discovered that what St. James truly needed was to align their external communications with a cohesive brand image and comprehensive brand guide. The improved brand featured the creation of new, versatile logos, a color palette, fonts and messaging, with a brand guide to tie it all together beautifully. Using these materials, St. James can now build strong brand recognition with the community, unifying all departments and providing a streamlined method of communication to its audience. In turn, St. James Cathedral School has easy access to the guidelines needed to keep a consistent brand that reflects its continuous dedication to education for almost 90 years.

Give your brand a new look that matches your company values. Appleton Creative is an award-winning, full-service marketing and advertising agency in Orlando, Florida that specializes in delivering a strong, unified visual and verbal presence through branding and messaging. Appleton works with local, national and international clients to build a strong and cohesive brand that standardizes any company’s look and communications across print, web, social media and video. Your branding goals are a conversation: contact us at 407-246-0092 or

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