And the Winner is … Appleton Creative: 2016 Creativity Awards

The Competition

The 47^th Annual International Creativity Awards is a global contest for professional advertisers and graphic designers, alike. For nearly 50 years, they’ve awarded the best marketing campaigns with various awards. Campaigns are judged on a variety of elements including design, idea, usability and of course, creativity.

Even as a veteran award winner of this showcase, we are ecstatic to have won again in the 2016 competition.

The Campaigns

Orlando Regional REALTOR^® Association

Our marketing campaign for the Orlando Regional REALTOR^® Association won a silver Creativity Award for what one judge noted as a, “clever, clean and simple” idea and execution.

We were tasked with creating four related, but distinct, campaigns to target different demographics in Central Florida. Our audiences were Young Professionals, Outgrowers, Relocators and Empty Nesters. Click here to see why these demographics were chosen. To achieve our objective, we developed a full-scale advertising campaign featuring print, outdoor, radio, digital advertising and social media marketing elements.

Heading the design team was creative director, Diana LaRue; feature senior designers Eric Czerwonka, Jennifer Graven, Dolly Sanborn and copywriters Tori Colditz, Doug Stewart, Jacob Spikes and Ashley Montgomery created the award-winning campaign that provided impactful results.

Pet Alliance of Greater Orlando

With such a noble cause as the one by Pet Alliance of Greater Orlando, we created a campaign that truly reflects their mission. And the judges agreed by awarding us a bronze Creativity Award.

As the agency of record for Pet Alliance, we developed and implemented a fully integrated advertising campaign with a twofold purpose. This included outdoor, digital and marketing collateral, as well as media and events. We created collateral to launch the organization’s rebrand, as well as locally and nationally distributed marketing materials to raise funds and awareness of Pet Alliance’s mission.

Creative director Diana LaRue headed this design campaign with senior designers Jennifer Graven, Eric Czerwonka, and copy was produced by Lon Winter, Diana LaRue and Amy Wise.

We’re proud of our team’s creativity and dedication to exceeding our clients’ expectations through results-driven advertising campaigns. Winning awards from the 47^th Annual International Creativity Awards is icing on the cake.

Your business deserves to win in the competitive marketplace. Appleton Creative is an award-winning, full-service Orlando advertising agency that works with local, national and international clients to deliver impressive ad campaigns, branding, print, web, public relations, social media and video services—all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your advertising goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com

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