A Mobile-Moments Mindset

The goal for every company’s mobile website is to draw attention and, hopefully, business. With so many websites out there, how do you know your site actually has what consumers want? Brands need to meet consumers’ needs in effective and relevant ways or consumers will simply move on to another brand or website that contains more information and displays it in a better way.

Fifty-one percent of smartphone users have purchased products from a company other than the one they searched because the information they were looking for wasn’t available or useful on the site they initially searched. Not having useful information readily available on the website can greatly damage a brand. Forty percent of consumers are less likely to revisit the mobile site if it didn’t originally have what they were looking for.

Purchasing ease and ability on mobile is also important. Fifty-eight percent of smartphone users are more likely to buy when the site allows for quick and easy purchasing. Amazon.com for example, has mastered this with its 1-click purchasing capabilities. People make online purchases at the doctor’s office, in their kitchen or even while getting their hair done. Mobile sites need to be easy to navigate with relevant information and make purchasing from them a breeze.

The best way to ensure your website is meeting the needs of your current and future customers is to have a qualified team putting together your website and optimizing it for both desktop and mobile. This ensures that all of your content is up-to-date, relevant, cohesive and the layout is easily navigated by consumers. For this project, a team with resources not only in website design, but also search engine optimization (SEO) is important for you to build your customer base by getting higher search engine rankings and better mobile performance. Appleton Creative has a diversified team that designs, develops and displays websites optimized to reach mobile consumers.

An on-the-go, mobile-friendly website can be yours. Appleton Creative is an award-winning, full-service advertising agency that specializes in Orlando web design services. Appleton works with local, national and international clients to deliver powerful, responsive websites that are specifically designed to be seen first in search engines. Reach your target customers in the right places and establish highly qualified leads with a dynamic and accessible website. Your web design and development goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.

---