5 Reasons to Hire an Advertising Agency
If your company has been wondering if it’s time to hire an advertising agency, you’ve come to the right place. No matter what stage of growth your company is in, whether you have an expansive in-house marketing department or if the department consists of just you, an advertising agency can help with many different facets you may have not thought about before. So, let’s answer your question. When is the right time to hire an advertising agency?
1.When You Need Professionals with Experience
If you hire a longstanding advertising agency with significant experience, you’re hiring a wealth of knowledge and expertise in marketing and advertising. A high-quality agency that’s been around the block has adapted to changing times and kept up with advancements in modern marketing and technology. They not only know what has been effective in the past, but also the technologies and techniques you can utilize to be successful now.
You may be thinking about hiring a studio or freelancer to help with this, but it’s important to consider the bandwidth and limitations that come with these options. A professional agency will dedicate the time to go over your goals, your SWOT, your target audience profile and more to define the opportunities that will garner the best response for your company. Whether it’s brand awareness or lead generation, an agency with experienced, dedicated experts can lead you to your marketing and advertising goals, more so than someone without this background or time to dedicate to your company.
2. When You Need a Different Perspective
If you have an in-house marketing or advertising department, or if you’ve just exhausted your own resources, you may be looking for a different perspective on a particular project or campaign. Sometimes you may have tried everything you can think of and you need an outside professional to help you think outside the box. An advertising agency can provide a different perspective on multiple levels, from brainstorming new creative campaign ideas to evaluating your marketing strategy and target audience. You can work with an advertising agency in any capacity, whether it’s strategically, creatively or both. Hire an agency to look at your marketing plan and determine if there are any areas of opportunity you may have not thought of. Hire them to come up with a new, enticing campaign theme that reenergizes your target audience. Either way, a professional ad agency can bring something different to the table.
3. When You Need In-Depth Research & Targeting Capabilities
If your in-house team doesn’t have the tools and resources to perform in-depth, strategic research, targeting and reporting, it may be time to hire someone who does. Advertising agencies have access to information the public doesn’t, and they have the expertise to analyze this information and determine what it means for your company and marketing strategy. After researching and reviewing analytics and targeting strategy, ad agencies can make futuristic determinations about how your company can capitalize on this information in its next tactic or campaign. They can also utilize targeting research and tools to hone in on your target audience and make sure you’re reaching the right people and not wasting advertising dollars.
4. When You Need to Save Time
The time that you and your in-house team have is valuable. Many times, companies have to put some efforts and projects on hold or delay them due to other priorities. Sometimes employees aren’t able to solely focus on what they were hired to do, and it can hinder their overall productivity. When employees split their time between their work and building a marketing campaign, it not only affects their workflow, but other departments as well.
This is when outsourcing to an advertising agency becomes beneficial in order to help save your entire in-house team’s time. This way, your team can focus on their day-to-day jobs rather than splitting their time and performing half-completed projects. Advertising agencies run like well-oiled machines, and their sole mission is to provide quality work and meet your deadlines. Your business is the priority, and an advertising agency that cares about your success will ensure projects are completed on time.
5. When You Need to Save Money
Hiring an advertising agency may sound expensive and completely out of your budget, but it might actually be cheaper than hiring an entire in-house marketing team. Aside from payroll for multiple positions, you also have to take into consideration taxes and health benefits it would cost per employee. Working with an agency would give your company a chance to get its feet wet without the extreme financial commitment.
Working with an advertising agency has its advantages, especially if your team needs to spice up your marketing strategies. These professionals will waste no time creating your dream campaign and generating results. If you’re considering making moves toward growing your company’s advertising efforts, consider hiring an advertising agency.
Make up for lost time by working with a professional advertising agency. Appleton is an award-winning, full-service Orlando advertising agency that works with local, national and international clients to deliver impressive ad campaigns, branding, print, web, public relations, social media and video services — all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your advertising goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.
