4 Signs It’s Time to Update Your Company’s Website

Time to Update Your Company’s Website graphic

First impressions matter! In a Stanford University study, it was found that 75% of people judge the credibility of a website based on the design. We know this is a big number, but it’s also an important one. No one wants a potential customer leaving their website based on a quick judgement. With technology evolving quickly and algorithms constantly changing, it can feel overwhelming trying to navigate all the new information that is out there. If you are wondering if it’s time to make updates to your website, here are four things you can consider: 

1. Your brand has evolved

Companies grow and evolve over time, whether you offer new services, your brand messaging has changed, or you can’t easily make updates. If your business has changed in any way, it’s important that your website reflects that information. If a potential customer navigates to your website and can’t find the information they are looking, they might exit out of your site, which could negatively affect your business. 
Using tools like content management systems (CMS) can help keep your website updated without the need to edit the code each time. Here is an example of how CMS was used to update the Kids Beating Cancer website.


2. Your website page takes a while to load

The recommended time for a page to load is two seconds and 40% of people will leave a website if it takes more than three seconds to load. Potential customers can get annoyed and likely exit out of your page if it takes to long for it to load. By ensuring that your website pages load quickly, you can create a positive user experience and keep visitors happy. If you’re wondering how your website performs, Google provides a free tool to test your speed. 
Knowing what your speed is, is the first step, to learn more about how to increase that speed, check out more information here.

3. Your website isn’t compatible with smartphones and tables

Believe it or not,  55% of internet traffic comes from mobile users worldwide. With this many people using their phones to browse the internet, it is essential that your website is compatible with smartphones and tablets. If mobile users can’t access or easily navigate your website, it is likely they will give up and exit out. 
It’s important to provide a positive and friendly user experience on all devices! 

4. Your website traffic is low 

Search engine optimization, or SEO, is an important tool that can help bring users to your website. By using relevant keywords, your website will be in the search results of your targeted audience. It’s important to note that SEO is not a one time thing. Google is constantly making updates to their algorithm so your SEO will need to be reassessed to ensure its performing at its best when these updates are made. Although SEO takes time and research, by creating a strong strategy you will be able to reach your audience and get more traffic on your website. 
There are many layers to SEO, if you’d like to get more in-depth knowledge, read here. 


Your website is how you represent your brand in a virtual environment. You should feel proud and excited to share it with others! Consider your website an investment, all the time an effort will add up to meet your business goals. 

There are many things to consider when updating a website, which is why its important to work with someone who understands what it takes to make your website standout. Appleton is an award-winning, full-service advertising agency that specializes in Orlando web design services. Appleton works with local, national and international clients to deliver powerful, responsive websites that are specifically designed to be seen first in search engines. Reach your target customers in the right places and establish highly qualified leads with a dynamic and accessible website. Your web design and development goals are worth a conversation: contact us at 407-604-2268 or info@appletoncreative.com.

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