Marketers have wondered, if a picture is worth 1,000 words, then how much is video? This philosophical question, along with some hard-hitting statistics, have lead companies to believe that video has the potential to say a lot more. This explains why so many companies are deciding to include video in everything, especially landing pages. Adding video to your company’s landing page is a simple way to reap huge benefits. Once you’ve read through the following advantages, you’ll understand why including video on your landing page is one of the best practices.
Reduce Bounce Rate
Your company may have interesting, valuable information that it wants to express on its landing page, but prospective clients may never take the time to learn about it. Why? Truth is, some people simply don’t have an interest in reading blocks of text. A way to spark interest is by incorporating a video. This may come as a surprise, but 72% of consumers prefer to watch videos about brand marketing information instead of reading about it. Video increases curiosity and interest so much, that visitors spend 105% more time on landing pages that have one. Integrating a high-quality video that informs viewers of your services and projects has a better chance of enticing them to dig deeper and become a quality lead.
Including something like video can greatly increase the likelihood of visitors becoming customers. A recent study revealed that embedding a video on your landing page can increase conversions up to 80%. Video gives your company the opportunity to convey the most informative message in an appealing way. As previously stated, video is more captivating to customers, so adding an informational video to your landing page allows visitors to familiarize themselves with the product or service in a fun, creative way.
Connect with Audience
One of the biggest takeaways is that video will help you form a connection with your audience. Videos will allow you to directly speak to your audience and give them the rundown on everything your company is looking to achieve. Not only do videos have the potential to give viewers a better understanding of your company, but they also have the power to humanize it. Understandably, people feel a great sense of comfort when they can put a face to the business. Creating this personal connection with audiences and showing them exactly who you are as a business will help build trust, establish brand identity and allow your company to tell its story.
Including a video on your company’s landing page gives you a strong advantage. As one of the best practices for landing pages, video has the power to increase conversions, reduce the bounce rate and form a connection with audiences. If you want to create eye-catching videos for your landing page, collaborating with a professional video company will ensure you’ll accomplish this goal. Video specialists will know exactly how to produce videos that are uniquely designed for your company and will help you get the most out of your landing page.
Discover the best practices for landing pages and beyond by working with a professional marketing company. Appleton is an award-winning, full-service video and film production studio located in Orlando, Florida. Appleton works with local, national and international clients to deliver compelling visual stories that speak to audiences in the most influential way — through their emotions. Your video and film production goals are worth a conversation: contact us at 407-246-0092 or email@example.com.