Archive for April, 2019

shutting down Google Plus
April 29, 2019

Why Did Google Plus Shut Down?

It’s official: Google is shutting down Google Plus for consumers. The renowned technology company has waved its white flag on Google Plus, also known as Google+ or G+, and has began its process of deleting all consumer accounts on the platform. But what happened? Why did Google Plus fail? Google Plus’ Beginnings When Google Plus […]

sustainable seafood
April 22, 2019

Appleton’s Passion Dives Deep into Helping the Earth and Sustainable Seafood

At Appleton, we’re committed to conserving our ecosystems and Earth’s beauty. Mike Speltz, Vice President of Videography at Appleton, and the rest of our Orlando video production team have taken the initiative to investigate how the environment is affecting our food. Our experienced videographers and editors have been applying their love for storytelling to create […]

PR Measurement Tactics
April 17, 2019

Your Guide to PR Measurement Strategy

So you’re brainstorming ideas for your company’s new PR campaign. You have some unique ideas that you think audiences will respond positively to, so you put them all together and launch them. You think people are growing interested in your company and the campaign is running effectively. But how do you really know? When creating […]

April 8, 2019

Giving Cancer the Boot at the 20th Annual Cattle Baron’s Ball

On April 6th, Appletonians put on their cowboy hats and polished their riding boots for a night in the wild west at the 20th annual Cattle Baron’s Ball. Hosted by the American Cancer Society, the Cattle Baron’s Ball has been voted the best local charity event in Central Florida. The fundraiser brings guests together for […]

Event Marketing Strategies
April 3, 2019

Why Should You Use Social Media to Promote Your Company’s Event?

Your company’s next event is approaching. You have the venue booked, the décor decided upon, and the caterer ready to go. Now it’s time to get people in the room. The more buzz your event obtains, the more attendees will be at your event. The more attendees at your event, the greater your company following […]