Archive for February, 2019

Ways to segment a market
February 25, 2019

Is Your Company Targeting the Right Audience?

When creating marketing strategies for upcoming product or service launches, many companies often attempt to target the entire general public. However, they are unable to determine techniques that successfully attract a wide variety of consumers. Product launches are failing every day due to a lack of market segmentation. By trying to reach customers that have […]

Habitat for Humanity Orlando Women Build
February 21, 2019

Women Build 2019: Making a Difference One Nail at a Time

Calling all women in the Orlando area! Grab your hard hats and tool boxes, and get ready to make a difference. On March 8th, Habitat for Humanity Greater Orlando & Osceola County is hosting Women Build Day 2019. Women Build is Habitat for Humanity’s biannual event through which women come together to fundraise and build […]

Orlando International Airport Security Dogs
February 20, 2019

Two Paws Up for Orlando International Airport’s Newest K-9 Calendar

Whenever we step foot in an airport, it’s easy to overlook the hard work that goes into getting us to and from our destination both easily and safely. We don’t just mean the hard work from the many men and women at the airport, but also the hard work of the four-legged workers that sniff, chase […]

How to use Instagram Stories for Marketing
February 11, 2019

Think Outside the Squares: How to Use Instagram Stories to Grow Your Brand

The days of Instagram solely being a photo and video sharing platform are long gone. With the everchanging climate of digital marketing and social media, relying on static posts isn’t enough for a brand to stay fresh and competitive. Instagram Stories, a feature that allows users to post photos or videos for only 24 hours, […]

Non-profits in Central Florida receive donations
February 7, 2019

Victory Cup Initiative: Proving the Power of Storytelling

Emotion and inspiration flooded the Rollins College Alfond Sports Center yesterday morning as Central Florida philanthropists gathered for the fourth annual Victory Cup Initiative. After an extensive selection and training process, 10 Central Florida nonprofit organizations were given the opportunity to share their stories about their missions and contributions to the community. To prepare for […]

2019 Orlando Valentine's Day Events
February 6, 2019

Things To Do for Valentine’s Day in Orlando 2019

Valentine’s Day is right around the corner, and whether you’re spending the holiday with your significant other or your significant self, it can be stressful trying to plan exactly how you want to celebrate it. Luckily, our annual Valentine’s Day infographic is here to help.   Experience pure goodness with your advertising. Appleton Creative is […]