Back to School: Digital Advertising for Orange Technical College

Posted on: September 4th, 2018

College Marketing Agency

Orange Technical College (OTC) is a not-for-profit technical college that offers students numerous quality programs that help them learn industry skills needed to start a new career, attain a high school diploma, become an apprentice, learn English and expand their current skill sets. Last year, OTC came to Appleton looking for digital marketing support to promote the college’s short-term programs. As an experienced digital marketing agency in Orlando, Appleton ran a one-month campaign that yielded impressive results with 519,801 total impressions and drove 3,579 users to the website.

Due to this successful digital campaign that generated significant enrollment, Appleton recently had the opportunity to run another campaign for OTC, which is now celebrating its 85th anniversary, with the goal to drive even more enrollment for the 2018–2019 school year. We implemented text and display advertising through the new GoogleAds platform, specifically targeting its career certification courses, which include culinary, IT, HVAC, medical assistant and graphic design training. The goal was to increase enrollment before the August 20th cut-off date. Within this recent 22-day digital campaign, Appleton generated over 550,217 impressions and directed 7,111 people to targeted landing pages. The campaign’s click-through-rate (CTR) for display ads was 1.26 percent (5.73 times greater than the industry average of 0.22 percent), and the CTR for text ads was 2.54 percent (1.15 times better than the industry average of 2.20 percent). With a back-to-school campaign this successful, OTC is geared up for the school year and ready to educate its students.

Is your company ready to learn about the benefits of digital marketing? We’ve got all the answers. Appleton Creative is an award-winning, full-service digital marketing and advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to deliver custom content, persuasive online ads and expertly crafted campaigns. By implementing valuable and shareable digital content strategies, Appleton can create the perfect social and digital marketing experience for your brand and audience. Your Internet advertising goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.


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