Word-of-mouth remains the most credible form of marketing; over half of Americans’ conversations revolve around brand recommendations. With a high return of organic leads and increased consumer retention, word-of-mouth is a beneficial channel that used to be reserved for only the most prominent brands. Now, using social media influencers and an influencer marketing agency, businesses of almost any size can use this marketing tactic to increase awareness and market their products to a highly-targeted, receptive audience.
Social media influencers can span from athletes to runway models to everyday lifestyle bloggers. With incredibly large followings ranging from thousands to millions, these influencers share their content across social platforms like Instagram, YouTube, Facebook, Twitter and Snapchat.
The key to social influencers is how they share your product. It’s often integrated into casual content such as daily routines or quick comedy sketches allowing consumers to visualize how your product could fit into their own lives.
The Benefits of Working With Social Influencers
Social media by itself gives your company or product exposure. But, social media influencers take it a step further by incorporating your company or product into their content, creating that ever-powerful personal testimony. Not only will consumers associate you with a credible source, but if you can find influencers whose lifestyles align with your brand, you’re also tapping into their highly targeted audience.
People Trust Them
According to industry research, 92% of consumers trust social influencers more than ads or celebrity endorsement. This bodes well when marketing your product to an influencer’s thousands of followers.
Their Content is Highly Interactive
One of social media’s biggest advantages is its ability to share highly visual content quickly. Instagram, especially, caters to visual-heavy content which makes it a popular platform for social influencers. Instagram’s swipe feature allows accounts with over 10,000 followers to attach links to their story. As a result, Instagram Stories produced the highest click-through rate in online advertising in 2017.
Instagram Stories are just one way social media is changing the game for marketing. In a world where everything revolves around our internet devices, a strong social media campaign designed by an influencer marketing agency combines multiple marketing mediums to reach audiences and meet campaign goals.
Incorporating the power of social media influencers into your digital marketing plan can be extremely beneficial to your brand. With our top digital marketing team’s expertise, your business can reign supreme. Appleton Creative is an award-winning, full-service digital marketing and advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to deliver custom content, persuasive online ads and expertly crafted campaigns. By implementing valuable and shareable digital content strategies, Appleton can create the perfect social and digital marketing experience for your brand and audience. Your Internet advertising goals are worth a conversation: contact us at 407-246-0092 or firstname.lastname@example.org.