Archive for July, 2018

benefits of csr
July 31, 2018

How Corporate Social Responsibility Can Help You Help Others

With research increasing on the power of corporate social responsibility (CSR), companies are more aware of the impact their actions have on society. According to research conducted by Double the Donation, 93% of the world’s largest 250 companies publish annual reports on their CSR efforts. Advocacy campaigns, philanthropy and implementing social or environmental initiatives are […]

creative advertising campaign for TBS
July 25, 2018

Money. Fame. Love. TBS Can Help with One of These.

For over eight years Appleton has provided full marketing and advertising support for TBS Factoring Service. From the F-word anniversary campaign to environmental branding for its new location, we’ve done it all for TBS Factoring. One of our most recent projects completed was this creative advertising campaign, which ran in both print and digital mediums, […]

what happened to google adwords
July 20, 2018

Google is Making Some Big Changes, Here’s What They Mean for You

Google recently announced that it will be making some changes to its ad services. The tech giant’s Senior Vice President of Ads and Commerce, Sridhar Ramaswamy, broke the news that some services will be rebranded, while others will be disappearing in order to provide simpler solutions to advertisers. At a glance: Google Adwords is being […]

social media influencer marketing
July 13, 2018

Create a Golden Social Empire

Word-of-mouth remains the most credible form of marketing; over half of Americans’ conversations revolve around brand recommendations. With a high return of organic leads and increased consumer retention, word-of-mouth is a beneficial channel that used to be reserved for only the most prominent brands. Now, using social media influencers and an influencer marketing agency, businesses […]

Marketing newsletter - Juicy News
July 10, 2018

Juicy News – July 2018

A MARKETING MAKEOVER THAT BENEFITS THE ENVIRONMENT Beauty is Bella Mademoiselle’s forte, while branding is ours. Discover how we produced a marvelous marketing makeover for Bella Mademoiselle Cosmetics, a cosmetics company with beauty that’s more than skin deep. IN SEVENTH HEAVEN WITH THE CREATIVITY AWARDS We’ve done it again! After the Creativity International Awards results […]

Vehicle Wrap
July 5, 2018

Wrap Your Mind Around This Fresh Advertising Strategy

Sometimes the key to effective advertising is making a lasting first impression. If you’re wondering what you could do to stand out with a high impact method and a low-cost approach, vehicle wraps might be your answer. Pet Alliance Vehicle Wrap Designed by Appleton Vehicle wraps are a refreshing way to promote your business as […]