Two Million Reasons Effective Web Design Matters

Posted on: April 24th, 2018

FMPA website created by florida web design company

With 40 years in business, Florida Municipal Power Agency (FMPA) is an essential source of competitively-priced, reliable energy in Florida. Through FMPA, dozens of member utilities — from the Panhandle to Key West — have control over their power supply, servicing two million Floridians statewide. As an owner-customer operated organization, every municipality under FMPA’s purview has a vested interest in maintaining high-quality service.

To ensure that standard is kept, our web design company began work on two fronts for FMPA. The first is FMPA’s main public-facing website, and the second is a member-facing document portal. As an experienced web design company in Florida, we understood the need to improve and streamline both FMPA’s consumer and member websites.

As the public-facing website, FMPA.com needs to be visually pleasing and easily navigable for any party looking for information. To achieve this, we completed both front- and back-end improvements to create a beautiful, better functioning and cohesive design that’s also easily managed by administrators. To allow users to search through the site simply, we created an intuitive interface complete with a sticky navigation bar that clearly marks each page in drop-down menus. Throughout the site, we implemented FMPA’s brand identity, including its signature colors and logo, creating a clean and cohesive look.

Serving a range of audiences, from the board of directors and employees to investors and municipalities, including another of our clients — the Orlando Utilities Commission — FMPA’s document portal website is an important resource that’s necessary for its members to do their jobs efficiently. On the site, members have access to agenda packages, meeting presentations, webcasts and other services. To provide the best user experience for its audience, the document portal’s on-site search required an upgrade. We’re programming the site to ensure the robust search function is prominently displayed, easy-to-use and effective. The site will also act as a digital archive, working as a reference point for all future FMPA proceedings.

Does your website need a refresh? Ensure your consumers find what they need, when they need it with effective on-site search. Appleton Creative is an award-winning, full-service web design company located in Florida. Appleton works with local, national and international clients to deliver powerful, responsive websites that are specifically designed to be seen first in search engines. Reach your target customers in the right places and establish highly qualified leads with a dynamic and accessible website. Your web design and development goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.


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