In the world of advertising today, content marketing is smart marketing. It’s marketing that people receive value from and want to consume. It gives your company credibility and sparks interest in your brand. When you have that combination, conversion rates increase and your brand is one step closer to connecting with members of your target audience.
Why It Works
Studies have shown that website conversion rates are nearly six times higher for content marketers. Companies that use strategic content marketing are likely to have more effective lead generation and SEO efforts.
This happens because:
- Strategic content provides more opportunities for consumers to become aware of a brand.
- Consumers appreciate content that is valuable and customized to their interests.
Quality content marketing provides a great way to increase conversions, get the attention you want from your desired audience and build strong relationships with consumers. With every new piece of content, your brand’s online visibility and overall brand awareness improves. In 2016, a studied showed that 61% of marketers said improving SEO and growing their organic presence is their top inbound marketing priority. With quality content, your brand can boost organic reach, social media sharing and conversion rates.
After your brand makes its first impression, it’s important to keep potential customers coming back for more. By providing valuable information for your target audience, you begin to draw them in and gain their trust. Nurturing this relationship by producing consistent high-quality content will spike traffic for your business and create loyal patrons.
What It Looks Like
Digital content marketing can take many forms. It depends on your business, your audience and the content you want to create.
Digital Content Marketing Examples
- Videos — An optimized video can increase the chance of your brand being on the front page of a Google search engine by 53 times.
- Infographics — High-quality infographics are liked and shared three times more than any other type of content.
- Blogs — Websites with a blog have around 434% more indexed pages.
These examples just scratch the surface of all the possibilities. Each are unique, but similar in the idea that they should be conversion-oriented and provide valuable information. As a content marketing agency, we create strategic content calendars that include a combination of content, optimized for our clients’ target audiences. Our mission is to create an opportunity for your brand to grab the attention of potential clients and keep them coming back for more.
Boost your conversion rates with us. Appleton Creative is an award-winning, full-service online marketing and advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to deliver custom content, persuasive online ads and expertly crafted campaigns. By implementing valuable and shareable digital content strategies, Appleton can create the perfect social and digital marketing experience for your brand and audience. Your Internet advertising goals are worth a conversation: contact us at 407-246-0092 or firstname.lastname@example.org.