As an industry that’s consistently evolving, public relations has become a staple for creating and maintaining a successful brand. Basic tools like press releases and pitching are no longer the only PR tools that assist in getting your brand recognized and talked about. With PR trends growing to include digital marketing techniques like social media and online video, incorporating a suite of these key public relations tactics is what will keep your news and your brand fresh and relevant.
So where exactly is public relations headed? Check out our list of the most effective PR tactics to find out how you can increase your brand recognition.
1. Tell Your Story with More Than Just Words
A picture is worth a thousand words. A video? Even more. Videos give viewers a summary of the basic information they need to understand what it is you’re trying to say. This works especially well for journalists, who receive so many pitches and press releases in a day that publicists are needing to become more creative with their approach. In lieu of the traditional press release, PR professionals are utilizing other options to grab the attention of journalists by including compelling videos in pitches and press releases. This gives the journalist a quick idea of what it is the news consists of without reading the full story and enticing them to share your story.
2. PR with a Splash of SEO
What were originally two very separate entities, PR and SEO have turned into one powerful couple. Think about it: with the digital space turning into the primary tool to publicize news, your press releases are probably scattered across the web. With that in mind, utilizing proper SEO techniques to help people find your press releases quickly and more efficiently will turn into the standard of news writing.
3. Develop Connections with Influencers
Nielsen found in a recent survey that 92% of consumers trust their peers and individuals they follow on social media more than the big name brands. With the use of influencer marketing, users with a large social following have the power to motivate the thoughts of their audience with a simple Tweet, Facebook post or Instagram post mentioning and endorsing your product. An experienced publicist will be able to inform you on which influencers are right for your brand or product and pitch ideas and incentives to those who are most relevant.
4. Contribute to Outside Sources
Similar to influencer marketing, contributor marketing puts you in the center of a publication or website with the use of original contributed content, most commonly articles. When you contribute to a website or news outlet, you get your name out to the public by discussing industry-related topics.
An experienced publicist can assist in developing articles that guarantee your content being published with the right media. Once published, the audience views you as a thought leader, furthering your chances of having more articles released to a larger audience.
5. Keep the Creative Content Juices Flowing
Content such as blog articles, videos or even infographics grab viewers’ attention more than standard text. In fact, internet users retain 65% of the information when it’s paired with an image even three days after originally reading it.
Be sure to continuously produce and share content to keep your name relevant in the viewer’s mind. Consult with professional designers and copywriters on what type of content your audience is interested in, and they’ll create compelling graphics and copy that will grab your audience’s attention and increase their trust in your brand.
A public relations professional can tell you what type of content and which medium will work best for you and your brand. With the assistance of a digital marketing agency, the team can develop a public relations campaign that is sure to reach your target market and position your brand as an industry leader.
Keep up with the changing tides by executing a strategic public relations strategy. Appleton Creative is an award-winning, full-service public relations agency located in Orlando, Florida. Appleton works with local, national and international clients to engage, inform and persuade target audiences of all types and sizes. Through strategic planning, media advisories, press releases, events and reputation management, Appleton can publicize and manage your company’s products, events and achievements. Your PR goals are worth a conversation: contact us at 407-246-0092 or firstname.lastname@example.org.