You’ve created an online presence for your business, but what’s the next step? Terms such as social media and search engine optimization (SEO) aren’t just buzzwords. Both tools offer effective ways to continuously build your online presence and reach consumers.
Peanut Butter (Social Media)
Social media is the go-to platform for businesses and consumers to interact. With its accessibility, flexibility and ease of use, social media is the modern version of “letters to the editor,” where people can address grievances and voice opinions.
Acting as a customer service hotline, social media is an essential tool to communicate with current customers in real-time while also reaching potential consumers who may be new to the product or service. Thirty-one percent of social media-using consumers expect direct access to customer service representatives and social media acts as a link for consumers to your organization’s customer service department.
If your objective is to build a strong business centered on client and customer relations, then social media should take precedence over SEO, and a trained social media team can achieve that for you.
Advantages to social media:
- Personality, immediacy and transparency
- Fastest way for a consumer to review and learn more about a company or product
- Increased promotion means more traffic and business through shares and retweets
- Develop a personal relationship with your customers
SEO is the driving force behind an effective online presence. Keywords and phrases can be used to improve the way your business is presented in search results. Over time, this will generate more business and gain a larger online following. Fifty percent of consumers are more likely to click on a search result if the brand appears multiple times on a results page. If implemented by an experienced marketing agency, SEO can guarantee your organization is visible to the public.
If your objective is to gain a larger following and promote business, it may be best to focus on SEO then social, because SEO keywords can be incorporated into social posts.
Advantages to SEO:
- Drive qualified traffic to your website
- Increase your business’s frequency and position in search results
- Expand brand awareness
- Establish return on investment
The Perfect Sandwich
Utilize both social media and SEO to maximize customer satisfaction and brand recognition. The best way to incorporate SEO and social media into your business is through unification.
For example, plug SEO-boosting keywords into your blog posts and tweets, and make an effective use of tags in the posts.
Work with an advertising agency that specializes in making SEO and social media complement each other. What results is effective business and customer interaction.
Advantages of Simultaneous Use:
- Customer outreach
- Social media accounts can integrate useful data from SEO into their posts
- Social media accounts can use trending tags
- Broader audience reach
Peanut butter and jelly work together in perfect harmony—make sure your SEO and social media do, too. Appleton Creative is an award-winning, full-service Orlando marketing and advertising agency that specializes in social media marketing and search engine optimization. Appleton works with local, national and international clients to deliver inbound marketing strategies and custom online ads to put your business ahead of the competition. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your SEO and social media goals are worth a conversation: contact us at 407-246-0092.