Archive for January, 2017

Appleton Creative Blog Roundup
January 31, 2017

In Case You Blinked – January 2017 Blog Roundup

It’s time to look back and relive Appleton Creative’s best moments in January 2017. Here’s what you may have missed: And the Winner is … Appleton Creative: 2016 Creativity Awards Cue the canned applause because Appleton’s done it again. Find out why we’re patting ourselves on the back: New Year, New Google AdWords With the new […]

Search Engine Optimization vs Social Media
January 26, 2017

SEO and Social Media Work Together in Perfect Harmony

You’ve created an online presence for your business, but what’s the next step? Terms such as social media and search engine optimization (SEO) aren’t just buzzwords. Both tools offer effective ways to continuously build your online presence and reach consumers. Peanut Butter (Social Media) Social media is the go-to platform for businesses and consumers to […]

Orlando web design services for Zebra Coalition
January 24, 2017

Zebra Coalition Sports New Stripes

Zebra Coalition is beginning 2017 on a high note. This year brings Zebra Coalition a revamped, modern website to support the organization’s objectives in the Orlando LGBT+ community. Zebra Coalition is an LGBT+ resource in Orlando, providing services to youth who are often at risk of abuse, homelessness and isolation, and its website offers resources […]

pantone's color of the year 2017
January 19, 2017

Seeing Green? — Pantone’s Color of the Year for 2017

Greenery is Pantone’s Color of the Year for 2017, but they might as well have named it “Appleton Creative” because we’ve been rocking that color for more than 20 years. With its freshness and pop, Greenery is the perfect color to usher in a new year and new beginnings. According to the Pantone Color Institute, […]

inbound vs outbound marketing
January 17, 2017

Old Dog, New Tricks: Inbound vs. Outbound Marketing for Businesses

The internet has changed the game. The development of new digital mediums for content delivery has changed the ways a business can distribute its material to an audience. The way those viewers consume media and their expectations for how and when companies will market to them have also been altered. Traditional marketing, often referred to […]

nonprofit video marketing
January 13, 2017

It Takes a Village: Sharing in Caring for Our Elderly

Share the Care has grown a lot in its 30-year history. One thing hasn’t changed though: its efforts to improve the lives of caregivers so they may better tend to their family members who are in need. In celebration of this rich history, Appleton Creative’s video team was honored to help Share the Care tell […]

2017 adwords update
January 10, 2017

New Year, New Google AdWords

With the new year comes new updates for your Google AdWords and text ads. Make sure you’re prepared for the upcoming expanded format. Old Acquaintances Can Be Forgotten Google AdWords is ushering in 2017 with a big change to its advertising set-up, and this change is certainly a good one for users and businesses alike. […]

orlando award winning advertising agency
January 2, 2017

And the Winner is … Appleton Creative: 2016 Creativity Awards

The Competition The 47th Annual International Creativity Awards is a global contest for professional advertisers and graphic designers, alike. For nearly 50 years, they’ve awarded the best marketing campaigns with various awards. Campaigns are judged on a variety of elements including design, idea, usability and of course, creativity. Even as a veteran award winner of […]